Sorry I couldn’t resist.
From July Google will be updating their advertising policy to ban clickbait ads.
The update to their Misrepresentation policy for advertisers means the internet might be about to see a serious reduction in sensationalist ads, designed to trick people into making that fateful click.
In Google’s own words “This policy covers advertisement which uses sensationalist or clickbait text or imagery which intend to drive traffic to the Ad through pressurizing the viewer to take immediate action in order to understand the full context of the Ad.”
Personally I’m surprised this is only happening now. Clickbait ads have long been a scurge of the internet, and our awareness of them only intensified in the fallout of the last presidential election were it was revealed marketing agencies were utilising ad space to swing votes using similar sensationalist ad copy and imagery.
So how does this affect you? Hopefully it won’t! If you are running ads that might fall into this clickbait category we recommend you review your ads before the end of the month to avoid any campaign disruption.
Honesty has always been our policy at Digital Gearbox. Over the last year we’ve been using Display advertising as a way to establish our clients as thought leaders or to provide valuable content to make that first encounter a postive and memeorable one.
Because that’s way better than those crappy “I CAN’T BELIEVE THEY DID [CLICK HERE TO FIND OUT WHAT] ads, right?