Mayfair Jewellers’ Story
Established in 1973, Mayfair Jewellers is a second generation run business in the heart of Mayfair, London. The family’s longstanding passion for jewellery, quality craftsmanship and personal customer service has made them a trusted London jewellery specialist. Mayfair Jewellers houses exclusive designer brands including Tacori, Ungar & Ungar and Furrer Jacot.
For Mayfair Jewellers, online advertising was pretty uncharted territory; they had never explored PPC before. Mayfair Jewellers began their voyage into PPC with Digital Gearbox guiding their way, with the aim of using PPC to bring more visitors to their London showroom.
Through using keywords that can be easily associated with Mayfair Jewellers and the products on offer, coupled with a well organised PPC campaign we were easily able to discern which keywords and products worked best for the company online.
We also launched Remarketing which allows previous visitors of the site to remain aware of the brand and the product, we were also able to bring back previous customers through both text and visual advertisements.
Our carefully selected recipe for PPC success has allowed Mayfair Jewellers to successfully increase the number of visitors to the showroom each month. In addition to this we also worked with them to successfully measure other forms of client interaction from their PPC activity, such as setting up coverstion tracking for their live chat inerastionc from their ads.
What The Client Had To Say
“A friendly approach coupled with great expertise has resulted in wonderful results. I now look at Digital Gearbox as part of the team – bringing great strengths in an area which can be bewildering!”