How We Generated £10 for every £1 Spent For Garantia UK Using Google Ads
Looking to launch a new website to boost online sales, composter and rainwater tank leaders Garantia UK leaned on Digital Gearbox’s expert knowledge and proven track record driving results from Google Ads campaigns.
Tasked with generating a profitable return of around £6 for every pound spent, our meticulously crafted campaigns quickly exceeded expectations.
Here’s how we did it.
Working closely with Banbury-based digital agency Technique Web once again, the team was able to gain quick advanced access to the still-in-development website to determine the focus products. Armed with an initially limited click spend budget meant we had to be particular about the products we focused on, leading to early sessions with the Garantia team to establish their needs.
As with the majority of our campaign builds Garantia’s account was designed to be managed manually with the new account’s Search, Display and Shopping campaigns all strictly segmented to ensure ease of access and visibility.
Showcasing a large number of products through Shopping our account management team optimised aggressively with frequent changes including rapid bid adjustments based on popular seasonal projections and thorough search terms analysis to weed out and block any undesirable terms triggering our ads.
Garantia’s new campaigns had an immediate impact on overall commercial performance, playing their part in helping ensure a successful start to life for the newly launched website.
Our tried and tested segmented approach and manual management once again paid off. Originally tasked with generating £6 for every pound spend, our campaigns were able to constantly exceed this with the campaigns combining to drive a return on investment ranging from £8-£10 for every pound spent.
What Garantia Had To Say...
Garantia’s Marketing Coordinator, Callum Vallance-Poole had this to say:
“When we launched our new website back in April of this year we didn’t think we would get the results that we wanted from the site so soon.
Not long after Digital Gearbox launched the Google Ads campaigns we were receiving a consistent stream of orders through our website within a matter of days of the store going live.
It has been a fantastic first year for our new website and we have been very impressed with the results we have gained from it in 2020.
The work by Digital Gearbox has helped us take a massive step forward targeting our B2C customer base and we are very much looking forward to what we will achieve together in 2021.”