RIP AdWords: Google Set To Rebrand Flagship Marketing Platform

rip adwords

After nearly two decades AdWords will cease to be. Well…sorta anyways. Yesterday (Tuesday 26th June 2018) Google announced that flagship marketing brands AdWords and DoubleClick will be changing in a new effort to streamline its offerings. Simplification and ease-of-use have long been marketing strategies for Google’s wide array of products. AdWords is universally known as […]

Matt Lowson’s IRX eCommerce Takeaways

Last month I was able to head up to Birmingham to visit the UK’s largest multichannel retail event learning about the latest on eCommerce. The internet retailing expo revealed a number of new innovations and strategies that we should all be looking into. My main take away was a case study by Nick Wilsdon, SEO […]

Google Adwords Ad Extensions – 101

It’s a tough market out there. Packing everything you want to say into your Google Adwords Ads can be challenging. Adwords Ad Extensions are here to help! With basic Adwords adverts you are constrained to two headlines of 30 characters and a description of 80. In the grand scheme of things that’s really not much […]

Can I Bid On My Competitors Brand Keywords?

“Can I bid on my competitors brand name?” is one of most common questions we get asked here at Digital Gearbox. There is a deal of controversy surrounding this topic in the world of PPC; indeed, most of it stems from a lot of less seasoned advertisers being under the impression that this form of […]