Last month I was able to head up to Birmingham to visit the UK’s largest multichannel retail event learning about the latest on eCommerce. The internet retailing expo revealed a number of new innovations and strategies that we should all be looking into. My main take away was a case study by Nick Wilsdon, SEO Lead at Vodafone Group. Nick spoke about how to sharpen your SEO strategy to cater for the eCommerce world of 2018.
When the world is littered with Kardashians and their many loyal followers, hipster cafes serving all kinds of avocado toast, and cats in pyjamas, Instagram’s success as a social media platform follows as a mere logical extension of users wanting to share and capture a moment of their day.
It comes as no surprise that Instagram works well on an individual basis. But when the platform is largely used to satiate the narcissist within us (don’t lie, we’re all guilty!), can it also be compatible with the needs and wants of a business, particularly that of one in the B2B industry? [Read more…] about Instagram: A Suitable Platform For Businesses?
During my first days as a Digital Marketing Champion, there was a lot to get up to speed on. CTRs, Quality Score, Bounce Rates; at times it was like learning a new language. One of the first things I remember puzzling over was the term ‘conversions’. As far as I could see at the time, this was just a fancy term for ‘sale’ or ‘purchase’ so I couldn’t understand why this new word was necessary. It soon became very clear. [Read more…] about Champs Diary: What’s a Conversion Anyway?
We’re very excited to announce our new range of Google Adwords packages, designed specifically to bring Adwords success for B2B businesses! These packages are tailor made to bring you marketing success for your business, as well as some exclusive extras.
Our Google Adwords B2B Success packages have been carefully put together by us to bring you marketing success for your business. By using a combination of Remarketing, Keywords and RLSA we can help you transform your website visitors into valuable leads. These tools will also allow you stay in contact with the people who convert on your site, making sure you never lose touch with a valued customer.