How To Apply The AIDA Model To Google Adwords

aida model adwords

In the Google Adwords world we sometimes concentrate too much on keywords, bids and ad copy. Sometimes we need to take a step back and think about ‘the customer’, ‘the searcher’ and ultimately the individual we want to make ‘the purchase’. Now its time to take a step back…

Just what is the Google Display Network?

For many, Google Adwords means adverts that appear on the Google search result pages. These appear when someone on Google searches using a specific keyword or keywords, these are ads appearing on the Google Search Network. However, there is a whole other way to get your ads in front of your target market using the […]