Your company website is a great place for customers, stake holders and enquirers to engage with your brand and purchase from you if you are running an ecommerce site. There are numerous channels to promote your site online, but offline website promotion is also crucial. When used effectively offline website promotion can be cost effective and drive a lot of traffic to your site.
Here are some simple ways to promote offline:
Capture email addresses of store shoppers and visitors – by entering your shop they have already expressed an interest in your range and obtaining an email address from them will allow you to engage with them again. Incentives like competitions can be run to encourage in store email sign ups and awareness of your website. [Read more…] about Enjoy additional traffic from offline website promotion!