Happy Birthday Google Analytics! How can you be just 10 years old?! We mean no offence by this, however where Google Adwords turned 15 last month it’s hard to fathom there was ever a period when Google Adwords existed without you. Without you we wouldn’t be able to so easily see how many visitors a […]
Did you go to a bonfire night display this week? Were you full of expectation, soaking up the energy and feeling invigorated by the incredible display of beautiful lights in the sky? There is nothing better than the anticipation as the display builds towards the grand finale, with each firework outdoing the last! You’re willing […]
It would be easy to blog about 10, 20, even 30 common Google Adwords mistakes. Let’s save the bulk of those for another day and focus instead on what are the three most common and easily-fixed errors marketers tend to make when setting up their Google Adwords campaigns.
Comparison is at the root of identifying success. A race is won by the fastest time, a football game by the most goals and a pie eating contest by the collapse of the first chair, but these results mean nothing on their own.
Every day 80% of the population are using search engines to find out information about local businesses*.