“Can I bid on my competitors brand name?” is one of most common questions we get asked here at Digital Gearbox. There is a deal of controversy surrounding this topic in the world of PPC; indeed, most of it stems from a lot of less seasoned advertisers being under the impression that this form of advertising is illegal. Sneaky it may be, but illegal? Most certainly not. In fact however, it’s a form of advertising that will help new customers discover you when they were initially intending to purchase or enquire elsewhere. [Read more…] about Can I Bid On My Competitors Brand Keywords?
For many, when asked about Google Adwords they will refer to it as an online advertising channel which can be used to list ads for a business on a search engine results page by bidding on selected keywords. Whilst this is a not in inaccurate description of it, it does grossly underplay the full capabilities that the platform offers businesses & reflects a wide-spanning knowledge gap.
This blog showcases 2 key Google Adwords features that we often find businesses aren’t utilising or perhaps aren’t even aware of; real hidden gems for customer acquisition that can unleash the full potential of the platform and help to bring in more conversions much more efficiently. [Read more…] about Hidden Adwords Gems For Customer Acquisition
In the Google Adwords world we sometimes concentrate too much on keywords, bids and ad copy. Sometimes we need to take a step back and think about ‘the customer’, ‘the searcher’ and ultimately the individual we want to make ‘the purchase’.
Now its time to take a step back…
Every day 80% of the population are using search engines to find out information about local businesses*. [Read more…] about 5 Ways To Increase Your Local Presence With Google Adwords
For the average Adwords beginner, all the different tools and options presented when setting up your campaigns can be a little overwhelming. To make matters worse, Google’s Adwords tutorials can often be highly misleading and encourage you to build your account in a way that may not achieve consistent results for you. Different approaches may be necessary for different businesses of course, but there are some dangers that everyone should be made aware of… [Read more…] about Top 28 Things I Wish Someone Had Told Me When I was An Adwords Beginner – Infographic