“Can I bid on my competitors brand name?” is one of most common questions we get asked here at Digital Gearbox. There is a deal of controversy surrounding this topic in the world of PPC; indeed, most of it stems from a lot of less seasoned advertisers being under the impression that this form of […]
For many, when asked about Google Adwords they will refer to it as an online advertising channel which can be used to list ads for a business on a search engine results page by bidding on selected keywords. Whilst this is a not in inaccurate description of it, it does grossly underplay the full capabilities […]
In the Google Adwords world we sometimes concentrate too much on keywords, bids and ad copy. Sometimes we need to take a step back and think about ‘the customer’, ‘the searcher’ and ultimately the individual we want to make ‘the purchase’. Now its time to take a step back…
Every day 80% of the population are using search engines to find out information about local businesses*.
For the average Adwords beginner, all the different tools and options presented when setting up your campaigns can be a little overwhelming. To make matters worse, Google’s Adwords tutorials can often be highly misleading and encourage you to build your account in a way that may not achieve consistent results for you. Different approaches may […]