Why keyword match types are important to the success of your PPC ad campaigns

For text ads on Google, everything revolves around keywords. Keywords are what link a customer’s search to relevant ads created in AdWords.  If keywords qualify Ads to be shown for searches on Google, match types allow us to fine tune just how closely aligned searches and keywords need to be in order to show your […]

Top 3 questions you should be asking your PPC agency about enhanced campaigns

Enhanced campaigns is possibly the biggest change Google has made to Adwords in the last few years.  From the 22nd July Google began automatically upgrading all Adwords campaigns to enhanced campaigns. Hopefully your Paid Search agency were prepared for the change to Enhanced Campaigns, and handled the upgrade of each of your campaigns with due […]

Profitable PPC Marketing Top Tips

Yesterday I spent a fantastic morning hosting a couple of round tables on Pay Per Click Profitability at an event organised by the Catalogue Exchange For the benefit of those who were there, and those who weren’t I thought I should summarise the key points for future reference! Adtext Testing Firstly, don’t forget to test […]