RIP AdWords: Google Set To Rebrand Flagship Marketing Platform

rip adwords

After nearly two decades AdWords will cease to be. Well…sorta anyways. Yesterday (Tuesday 26th June 2018) Google announced that flagship marketing brands AdWords and DoubleClick will be changing in a new effort to streamline its offerings. Simplification and ease-of-use have long been marketing strategies for Google’s wide array of products. AdWords is universally known as […]

Digital Gearbox Selected For Google’s Elevator Programme: Press Release

Key Points Oxfordshire specialist PPC agency selected for Google’s Elevator programme One of only 30 agencies chosen for this prestigious programme Agency to receive MBA style coaching from the search engine giant Will be allocated a personal business coach and assisted in setting ambitious goals for the future The Bicester-based Pay-Per-Click agency, Digital Gearbox have […]

3 Takeaways From Our Digital Marketing Masterclass With Google

It’s impossible to host a digital marketing masterclass to the scale of the one that we did and not take away some crucial pointers. The wide range of speakers from a multitude of fields within digital marketing meant that although we were the go-to-guys for the planning, set-up and structure of the event, we ended […]

Google in Real Time – Infographic

Something slightly different this week. This real-time infographic shows the sheer scale of the traffic that goes to Google properties. With constantly updating numbers you really get a sense of the size of Google and how much data they process , and the massive opportunity that is being missed by businesses not currently advertising on the […]

Champs Diary: Over Regulated

Big businesses often complain about over regulation, and for once I have to agree with them. Google has just started to take down search results relating to specific individuals who don’t like the information about them  contained in the referenced sites. They are having to do this because of a ruling by the European Court […]