• Skip to primary navigation
  • Skip to content
  • Skip to footer

Digital Gearbox

Driving Traffic - Driving Sales - Driving Growth

  • Our Services
    • Our PPC Services
    • Adwords Audit
  • Success Stories
  • Blog
  • About
    • Who Are Digital Gearbox?
    • In The Press
  • Contact Us

RIP AdWords: Google Set To Rebrand Flagship Marketing Platform

June 27, 2018 by Michael Morgan Leave a Comment

rip adwords

After nearly two decades AdWords will cease to be. Well…sorta anyways.

Yesterday (Tuesday 26th June 2018) Google announced that flagship marketing brands AdWords and DoubleClick will be changing in a new effort to streamline its offerings.

Simplification and ease-of-use have long been marketing strategies for Google’s wide array of products. AdWords is universally known as the world’s most used PPC network with just over 4 million active advertisers, but the goal has always been for Google to push this number even higher.

So what does the rebrand mean?

  • Google Adwords will become Google Ads
  • DoubleClick advertiser products will now fall under the Google Marketing Platform, along with Google’s Analytics suite
  • DoubleClick for Publishers and Ad Exchange will be integrated into a new unified platform that will be known as Google Ad Manager

In a recent interview with Search Engine Land Google’s head of ads and commerce, Sridhar Ramaswamy, said of the new branding:

“With Google Ads as opposed to Google AdWords, it is moving the imperceptible default opinion that you get as an advertiser when you hear ‘Google AdWords’ … you think, ‘Oh, Words. Search.’ It’s basically a slight cognitive dissonance to all the other great things that we are doing in terms of both the format and surfaces these ads can show. And so, Google Ads, in our opinion, is a much more straightforward representation of what Google advertising can provide. It’s that simplicity and alignment of the core message from the first instant you hear the name, which is the goal.”

Marketers should start seeing these changes over the course of the next month, just as the new AdWords interface finally replaces the old experience.

Our Take: 

The new changes, while interesting, won’t make a difference to the way these platforms work. Google’s aim to simplify might appear a genuine attempt to make the end user experience a better one, but we know Google love to try and ease users into accepting their recommended settings – something that will always benefit them and not the advertiser. Also announced was Google’s small business solution, Smart Campaigns. This sounds a lot like AdWords Express.

If it is, we would recommend advertisers avoid for now.

What are your thoughts on these developments? Are you excited for the new era of Google Ads?

Filed Under: Editorials, News, PPC Marketing, The Future of Digital Marketing Tagged With: AdWords, DoubleClick, Google, google ads, google adwords, Google Marketing Platform, ppc, The Future of Digital Marketing

Digital Gearbox Selected For Google’s Elevator Programme: Press Release

May 26, 2017 by Becky Hopkin Leave a Comment

Key Points

  • Oxfordshire specialist PPC agency selected for Google’s Elevator programme
  • One of only 30 agencies chosen for this prestigious programme
  • Agency to receive MBA style coaching from the search engine giant
  • Will be allocated a personal business coach and assisted in setting ambitious goals for the future

The Bicester-based Pay-Per-Click agency, Digital Gearbox have been selected by Google to take part in their ‘Elevator’ programme, specifically for Google Partner agencies. [Read more…] about Digital Gearbox Selected For Google’s Elevator Programme: Press Release

Filed Under: News Tagged With: digital marketing, Google, google elevator, google elevator programme, pay per click, ppc, Search Marketing

3 Takeaways From Our Digital Marketing Masterclass With Google

September 21, 2016 by Becky Hopkin Leave a Comment

It’s impossible to host a digital marketing masterclass to the scale of the one that we did and not take away some crucial pointers. The wide range of speakers from a multitude of fields within digital marketing meant that although we were the go-to-guys for the planning, set-up and structure of the event, we ended up learning many new things which will no doubt result in some re-thinks of our own strategies. [Read more…] about 3 Takeaways From Our Digital Marketing Masterclass With Google

Filed Under: General Marketing, PPC Marketing, Seminars, The Future of Digital Marketing, Uncategorized Tagged With: AdWords, digital marketing, events, facebook, Google, instagram ads, ppc, remarketing, SEO

Google in Real Time – Infographic

July 18, 2014 by Becky Hopkin Leave a Comment

Something slightly different this week. This real-time infographic shows the sheer scale of the traffic that goes to Google properties. With constantly updating numbers you really get a sense of the size of Google and how much data they process , and the massive opportunity that is being missed by businesses not currently advertising on the platform.

 

[Read more…] about Google in Real Time – Infographic

Filed Under: Adwords Infographics Tagged With: ad revenue, adwords infographic, Google

Champs Diary: Over Regulated

July 7, 2014 by Becky Hopkin Leave a Comment

Big businesses often complain about over regulation, and for once I have to agree with them. Google has just started to take down search results relating to specific individuals who don’t like the information about them  contained in the referenced sites. They are having to do this because of a ruling by the European Court of Justice and what is being called “the right to be forgotten”. [Read more…] about Champs Diary: Over Regulated

Filed Under: Diary of a Digital Marketing Champion Tagged With: Google, privacy

  • Page 1
  • Page 2
  • Page 3
  • …
  • Page 5
  • Next Page »
Mountain View
Contact Us
45 Market Square,
Bicester,
Oxfordshire
OX26 6AJ01865 980630
info@digitalgearbox.co.uk

Digi Gbox Limited. Registered in England & Wales: 9810913. Registered Address: First Floor,
1G Network Point, Range Road, Windrush Park, Witney, OX29 0YN

Mountain View
Useful Links
PPC Services
Success Stories
Blog
About Us
Jobs
Privacy Policy
Mountain View
We’re Social! Follow Us

Wirehive 100 Finalist 2017