How to write highly effective PPC ads – Infographic

As with any form of marketing, getting the copy for your advert right is crucial to get you any traction. If the text does not resonate with it’s audience, then why would they take any notice of whatever message you are trying to convey? With Google Adwords, you are limited to just 95 characters (Heading […]

5 Tips for a PPC Makeover – Infographic

This infographic looks at how small businesses can renovate their PPC to avoid wasting the 25% of spend that is typically thrown away on the average self-managed PPC account.