Show Your Value

Years ago, a woman once came into the clothing store I worked for and demanded a refund for a pair of boots. She explained that she had been unable to remove them after trying the boots on at home, so had cut them off her feet with a pair of scissors. While I popped out the […]

What’s Your Business’s Bull Terrier?

CRM is a stark and intimidating acronym for what should be a fun, inventive and rewarding aspect of any business. Even written out as Customer Relationship Management it still sounds cold and impersonal, which at least is a handy reminder that these are exactly the impressions your CRM should avoid at all costs!