Negative Keywords, Positive Results

One of the best parts of my job is getting to take a look at the inner workings of the Google search engine. For something that has become such a permanent fixture in our daily lives, it’s crazy how little most people understand about the actual search process. When it comes to Google Paid Ads […]

3 Ways you Should Detox your Adwords Keywords for 2014

January is a great time to take stock your Adwords Keyword activity. As we all know Adwords isn’t something you can just set up and leave alone – it needs constant optimisation. For most that optimisation is just the monthly or weekly checks you run on the good, the bad, and creating new keywords and […]

Negative Keywords – The Most Neglected Optimisation Technique in Adwords?

I must look in some detail at over 100 Adwords accounts every year. At least half of those have no negative keywords at all, and most of the rest have the wrong negative keywords. Very few are using the Negative Keywords effectively. That equals money being mis-spent. If we can agree that optimising Adwords is […]