Last month I went to the e-Commerce expo to see where the future of the industry was heading. Below are my three key takeaways on what is currently happening in the market. [Read more…] about 3 Key e-Commerce Trends of 2017 – Takeaways from e-Commerce Expo
It’s what we’ve all been waiting for – the new Adwords interface has been highly anticipated by everyone in the industry and seeing the previews that had been floating around from industry blogs and Google themselves, we were pretty excited too.
Lo and behold, recently it has begun dropping into a number of our client’s accounts. Of course, there are some huge changes that everyone in the industry will have to get used to; to say the interface is different is quite an understatement! As our experience with it is minimal right now, we can only give our first impressions. But, what better theme for our blog post than our first impressions of an interface that we use every day? [Read more…] about The New Adwords Interface – First Impressions
- Oxfordshire specialist PPC agency selected for Google’s Elevator programme
- One of only 30 agencies chosen for this prestigious programme
- Agency to receive MBA style coaching from the search engine giant
- Will be allocated a personal business coach and assisted in setting ambitious goals for the future
The Bicester-based Pay-Per-Click agency, Digital Gearbox have been selected by Google to take part in their ‘Elevator’ programme, specifically for Google Partner agencies. [Read more…] about Digital Gearbox Selected For Google’s Elevator Programme: Press Release
The marketing world is filled with jargon. There are an incredible amount of words that are used that those outside of the industry have no idea what they mean. This becomes markedly more confusing when a marketer is trying to explain the performance of someone’s account, and the client isn’t too sure what the terms mean, or what the value of the terms are. [Read more…] about Decoding Adwords Metrics: A Beginner’s Guide To All Things Clicks and Conversions
It would be very strange indeed for 365 days to pass and for there to be no developments in the weird and wonderful world of PPC. It is, however, the only year in which I have been involved in all things search terms, keywords and adtext, and I have witnessed a lot of changes since I first walked through the doors of Digital Gearbox.
As we close for Christmas today (I can almost taste the mince pies and mulled wine… going back to my parents’ house for food and festive fun couldn’t come soon enough!) and won’t be back in the office until 2017, it felt like the perfect opportunity to round up the 5 key PPC developments that have certainly made the team’s lives a lot easier and more enjoyable since they were rolled out.