Last month I went to the e-Commerce expo to see where the future of the industry was heading. Below are my three key takeaways on what is currently happening in the market.
It’s what we’ve all been waiting for – the new Adwords interface has been highly anticipated by everyone in the industry and seeing the previews that had been floating around from industry blogs and Google themselves, we were pretty excited too. Lo and behold, recently it has begun dropping into a number of our client’s […]
Key Points Oxfordshire specialist PPC agency selected for Google’s Elevator programme One of only 30 agencies chosen for this prestigious programme Agency to receive MBA style coaching from the search engine giant Will be allocated a personal business coach and assisted in setting ambitious goals for the future The Bicester-based Pay-Per-Click agency, Digital Gearbox have […]
The marketing world is filled with jargon. There are an incredible amount of words that are used that those outside of the industry have no idea what they mean. This becomes markedly more confusing when a marketer is trying to explain the performance of someone’s account, and the client isn’t too sure what the terms […]
It would be very strange indeed for 365 days to pass and for there to be no developments in the weird and wonderful world of PPC. It is, however, the only year in which I have been involved in all things search terms, keywords and adtext, and I have witnessed a lot of changes since […]