Back in February we posted about Google’s big announcement that Google Shopping Campaigns were being rolled out across the UK promising a better and more straight forward way to optimise, use and create Product Listing Ads (PLAs).
We also reported that they were set to replace the regular PLA with a rather vague switch off period of “August” , which has since been given a firm switch off date of August 31 2014.
For those who fail to take control now, Google will begin to auto-upgrade your Product Listing Ads starting from September 3rd, so now is the time to act to make sure you are setting up you Google Shopping Campaigns in the most profitable way for your business.
[Read more…] about Time’s Running Out For Your Regular Product Listing Ads