plas Archives - Digital Gearbox

Time’s Running Out For Your Regular Product Listing Ads

August 26, 2014 by Becky Hopkin Leave a Comment

Back in February we posted about Google’s big announcement that Google Shopping Campaigns were being rolled out across the UK promising a better and more straight forward way to optimise, use and create Product Listing Ads (PLAs).

We also reported that they were set to replace the regular PLA with a rather vague switch off period of “August” , which has since been given a firm switch off date of August 31 2014.

For those who fail to take control now, Google will begin to auto-upgrade your Product Listing Ads starting from September 3rd, so now is the time to act to make sure you are setting up you Google Shopping Campaigns in the most profitable way for your business.
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Digital Gearbox Introduces New Google Shopping Campaigns Service!

May 19, 2014 by Becky Hopkin Leave a Comment

We are excited to announce the launch of Google Shopping Campaigns as the newest done-for-you service available here at Digital Gearbox!

Google Shopping Campaigns are a brand new Campaign type within Google Adwords, in which you can manage your Product Listing Ads (PLAs) in a whole new way. They output the same products ads, complete with image, description, price and direct URL that will be triggered by a relevant search query in the Google Search Network. The difference is found in the setup and structure, as they offer a totally different way to group your products together that, when managed well, can make them much more powerful. The change heralds a significant upgrade, enabling ecommerce businesses to implement more complex product feeds, that can then be optimised in greater depth than previously possible.

A Picture Is Worth A Thousand Keywords

May 19, 2014 by Becky Hopkin Leave a Comment

Whether regarding a Van Gogh canvas or browsing a catalogue, pictures can elicit strong emotions of desire and instantly fire our imaginations. There’s a reason why a big business will pay a design company thousands of pounds to design to their logo; an image can instantly convey information and at a glance give a prospective customer an immediate impression of what a business stands for and why they might be right for them.
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Google Shopping Campaigns – the bullet point guide

February 27, 2014 by Becky Hopkin Leave a Comment

In February 2014 Google announced it was rolling out the Google Shopping Campaign functionality to all Adwords users.

This will be a replacement of the current PLA campaign option, and should make it easier and more straight forward to use PLAs.

But what does this mean for UK eCommerce businesses? Here’s our bullet-point guide to just that:

A Master Guide to PLAs – Infographic

August 16, 2013 by Becky Hopkin Leave a Comment

Later today I’m running a live free seminar all about Setting up and optimising Product Listing Ads – but if you want a head start this is a great infographic.

The Seminar will run through how to set up your PLAs for maximum impact, and then how to optimise them. You can sign up here right now. (or watch the video if your reading this after Friday 16th!)