As with any form of marketing, getting the copy for your advert right is crucial to get you any traction. If the text does not resonate with it’s audience, then why would they take any notice of whatever message you are trying to convey? With Google Adwords, you are limited to just 95 characters (Heading […]
Curious to see the top 10 mistakes made by users of Google Adwords? Allow this infographic to inform you and hopefully help you from making them yourself!
Wondering exactly how your business could benefit from PPC (Pay-Per-Click) Advertising? Well we’ve found the perfect infographic to explain!
A very interesting statement about PPC adtext positions has come out of Google HQ. Their chief economist Hal Varian has been researching what impact the position in the search listings has on the conversion rate of the traffic.