How to write highly effective PPC ads – Infographic

As with any form of marketing, getting the copy for your advert right is crucial to get you any traction. If the text does not resonate with it’s audience, then why would they take any notice of whatever message you are trying to convey? With Google Adwords, you are limited to just 95 characters (Heading […]

Google advert position doesn’t affect conversion rate..

A very interesting statement about PPC adtext positions has come out of Google HQ. Their chief economist Hal Varian has been researching what impact the position in the search listings has on the conversion rate of the traffic.