Think that the 7 deadly sins only apply to your morals? Think again! Greed, anger, laziness, gluttony, envy pride and lust are equally important to avoid when running Google Adwords.
Earlier this year the folks over at eConsultancy reported that 36% of people still don’t realise that Google Adwords are ads. A figure that might surprise those who have previously dismissed the opportunities that paid search offers with statements such as “I never click the ads, so why would my customers”.
From telling match types apart to understanding quality score, this is the go to infographic for a crash course on Adwords!
As with any form of marketing, getting the copy for your advert right is crucial to get you any traction. If the text does not resonate with it’s audience, then why would they take any notice of whatever message you are trying to convey? With Google Adwords, you are limited to just 95 characters (Heading […]