Google Adwords Ad Extensions – 101

It’s a tough market out there. Packing everything you want to say into your Google Adwords Ads can be challenging. Adwords Ad Extensions are here to help! With basic Adwords adverts you are constrained to two headlines of 30 characters and a description of 80. In the grand scheme of things that’s really not much […]

Can I Bid On My Competitors Brand Keywords?

“Can I bid on my competitors brand name?” is one of most common questions we get asked here at Digital Gearbox. There is a deal of controversy surrounding this topic in the world of PPC; indeed, most of it stems from a lot of less seasoned advertisers being under the impression that this form of […]

5 Ways to Avoid Wasting Money on PPC this Christmas

Depending on your industry, Christmas is very often a time when your PPC spend can go through the roof and, if you’re not careful, your ROI can plummet. Ensuring your PPC accounts are fully optimised can make sure the extra spend = extra sales. Here are our 5 tips to make sure you get the […]

Top 5 PPC tips for beginners

If you are new to PPC, then it may seem a little daunting and with so much information to take in at one time you may overlook or not know some of the most important things to consider when starting a PPC campaign. The three main PPC platforms are Google Adwords, Microsoft Adcentre and Yahoo […]

Start getting your PPC ready for Christmas now

Everyone loves Christmas, so why not make your PPC work as hard as it can to bring in some more conversions and make your Christmas even better! With the instant response in traffic and conversions that PPC can provide, it can prove crucial in the coming season. So what can you do now to get […]