RIP AdWords: Google Set To Rebrand Flagship Marketing Platform

rip adwords

After nearly two decades AdWords will cease to be. Well…sorta anyways. Yesterday (Tuesday 26th June 2018) Google announced that flagship marketing brands AdWords and DoubleClick will be changing in a new effort to streamline its offerings. Simplification and ease-of-use have long been marketing strategies for Google’s wide array of products. AdWords is universally known as […]

Matt Lowson’s IRX eCommerce Takeaways

Last month I was able to head up to Birmingham to visit the UK’s largest multichannel retail event learning about the latest on eCommerce. The internet retailing expo revealed a number of new innovations and strategies that we should all be looking into. My main take away was a case study by Nick Wilsdon, SEO […]

Hidden Adwords Gems For Customer Acquisition

For many, when asked about Google Adwords they will refer to it as an online advertising channel which can be used to list ads for a business on a search engine results page by bidding on selected keywords. Whilst this is a not in inaccurate description of it, it does grossly underplay the full capabilities […]

Meet Our New PPC Account Manager – Matt Lowson!

We have some very exciting news… we’re delighted to introduce our new account manager and PPC expert, Matt! Matt has joined us with a background in in-house PPC management for a software company in central London, so he’s already clued up on the tricks of the trade. Right now, he’s sinking his teeth into our […]