Google Adwords can be the most dangerous marketing tool in the world. Whilst the setting up of your account is made to seem simple thanks to the system tutorials, the reality is that in as little as 5 minutes you can be live and spending your company’s marketing budget by the bucket-load.
Choosing a marketing agency to manage your paid search can be quite the daunting task. For starters, there are lots of us! Big ones, small ones, ones that offer a wide range of marketing services, ones that are specialists in a certain area… With all this choice how do you know which ones will really deliver?
The world of eCommerce can be an incredibly competitive place. Having a killer product and a swish website isn’t always enough to get you noticed; you need high quality traffic and you need it fast. At the end of the day it’s all about sales, and if you’re not getting enough conversions from your online then you need a strategy, stat.