In the world of marketing, goal-setting should be considered throughout the year, in particular when approaching holiday seasons, such as Christmas. Unfortunately, we see too many businesses running advertisements for their business…
How to Maximise your Christmas Sales with Google Ads
Christmas has always been one of the (if not the) biggest event in the eCommerce business calendar. The Christmas period provides a great opportunity for Google Ads advertisers to plan a campaign…
How To Bid On Competitor Brand Terms.
“Can I bid on my competitors brand name?” is one of the most common questions we get asked here at Digital Gearbox. There is a deal of controversy surrounding this topic in…
