Google Ads

Drive sales and increase leads with targeted and strategic advertising that puts your brand in the right place at the right time.

With Google Ads, you control your budget, target audience, and ad content, ensuring a tailored approach to reaching your goals.

Google Ads is proven to grow businesses. Every day 8 billion searches take place on Google alone, 46% of them demonstrating interest in engaging with local services.

Our game-changing Google Ads services

Search Ads

Reach customers actively searching for your products or services. With targeted keywords, your ads can appear at the top of relevant search results, ensuring maximum exposure. Control your budget and pay only when someone clicks on your ad. Drive qualified leads to your website, boost conversions, and watch your business thrive. Boost your online presence and tap into the power of Search Ads for immediate impact and results.

Shopping Ads

Put your products in front of potential customers right when they're searching to buy. Increase sales, enhance your online store's visibility with compelling ads that drive qualified traffic to your online store. Make your e-commerce engine more effective with Google Shopping Ads and watch your products take center stage!

Performance Max

Reach potential customers across the entire Google ecosystem with cutting-edge automation and machine learning. With Performance Max, your ads dynamically adapt to diverse formats and placements across Search, Display, YouTube, Gmail and more. Maximise visibility and engagement with efficient budget allocation and AI-driven optimisation for transformative results.

Demand Gen

Capture your target audiences' attention like never before. Create and nurture demand for your products or services with tailored reach across Google's platforms, including Search, Display, and Video. Drive high-quality leads, enhance brand awareness, and maximise ROI with Google Demand Gen.

Display & Remarketing Ads

Showcase your brand across Google's vast network of websites to targeted audiences, and stay top-of-mind even after visitors leave your site through powerful remarketing techniques. With Display and Remarketing boost brand recognition, increase conversions, and amplify your online presence with eye-catching ads and dynamic targeting.

Our approach

Unrivalled Expertise
We live and breathe Google Ads, it’s the only thing we do. Our team consists of experienced PPC experts with a deep understanding of all things pay-per-click. Using industry contacts and know-how we stay ahead of industry trends to ensure your campaigns are always geared for success.

Tailored Campaigns
There is no such thing as a one-size-fits-all solution when it comes to Google Ads. Our experts create bespoke campaigns specifically designed to help you reach your goals, positioning you in front of your target audience, and always taking into consideration regional nuances and behaviors.

Transparent Reporting
Everything we do is collaborative. We’ll keep you in the loop with detailed and transparent reporting. Our team of experts are always on hand and will provide regular updates, so you can see the impact of our efforts and track the success of your campaigns in real-time.

Maximise ROI
Our primary objective goal is to maximise your return on investment. We employ advanced, tried-and-tested techniques to ensure your budget is utilized efficiently, delivering the best possible results for your business.

Continuous Optimisation
The Google Ads landscape is ever-evolving, and so are we. Our team will continuously optimise your campaigns, using the latest technologies and strategies to stay one step in front of the competition.

Our Current Google Ads Certification

Our winning process

1. Research

We'll deep dive into understanding your business and target audience to identify the best approach. Good preparation gives us the platform needed to succeed in both the short and long term.

2. Compelling Ad Copy

We specialise in creating compelling ads that resonate with your target audence. Not only do our ads grab attention but they're also designed to drive conversions, boosting that all-important bottom line.

3. Bid Management

Regular bid optimisation is crucial for cost-effective campaigns. Our team of experts will monitor and adjust bids in real-time to ensure the best possible return on investment.

4. A/B Testing

All optimisation decisions should be driven by available data. Our continuous A/B testing programmes ensure that we refine and improve your campaigns based on what works best for your audience.

5. Conversion Tracking

Understanding the customer journey is critical to success. We create and implement robust conversion tracking systems to provide insight into what actions lead to conversions, allowing for strategic adjustments and accurate success attribution.

6. Constant Analysis and Optimisation

Digital landscapes evolve, and so do we. We continuously analyse performance data, adapting and optimising your campaigns to stay ahead of an increasingly competative space and deliver sustained success.

Success stories

Here are some recent examples of how we’ve used Google Ads to help our clients win and grow!

Why should you work with us?

We Save You Time

PPC management can take a lot of time. Our experts take the burden off your hands, freeing you up for the stuff you actually enjoy doing.

We Improve Performance

PPC performance dwindling? Not sure how to take things to the next level? We have a proven track record of improving paid ad accounts.

We’re Data Driven

We love data - it’s how we excel, so the more data we can collect the better. We will agree KPIs and targets with you, and ensure that we are accurately measuring them.

We Care!

We genuinely want to help you succeed. We seek to build long-term trust-based partnerships that are focused around your successes and personal objectives.

Choose a Premier Partner!

In early 2023 our decade of growing businesses with PPC was officially recognised with Google Premier Partner status, a distinction reserved for only the top 3% best-performing ad agencies in the country.

Being a Premier Partner is good for us, but it’ll be great for your business too!

Benefits of choosing a Premier Partner:

⭐ Product Beta. Gain access to new cutting-edge innovations before anyone else.

⭐ Better Insights. Be privy to the latest information to stay ahead of ever-changing consumer behaviors and industry trends.

⭐ Superior Support. Something not quite right? Premier Partners can cut through the red tape with quicker and more effective Google support.

⭐ Improved offers. New to Google Ads? Premier Partners can offer up to £500 (may vary from region) towards your first campaigns.

Frequently asked questions

Google Ads is an online advertising platform that allows businesses to show ads on Google’s search engine results pages and its advertising network.

Costs can vary depending on campaign size, service type and audience targeting. For ambitious and commited businesses we recommend a minimum starting budget of £2,000 per month.

Google Ads can deliver instant results, this is not guaranteed. We recommend a minimum period of activity of 3 months to gather enough data to determine the success of your campaign(s).

The Google Display Network is a collection of over 3 million websites, apps, and other online platforms where Google Ads can appear. Advertisers can use this network to reach a broader audience through display and video ads.

Potentially. We’ve experienced success creating smaller scale, locally focused campaigns for smaller businesses and startups.

Google Ads provides detailed performance metrics such as clicks, impressions, click-through rate (CTR), and conversion tracking. Advertisers can use these insights to evaluate the effectiveness of their campaigns and make data-driven decisions to optimise performance.

We work across industy verticals. Our services are perfect for eCommerce brands looking to generate sales, as well as B2B enterprises focusing on lead generation.

Google Ads operates on a pay-per-click (PPC) model, where advertisers set bids relevant to their business budget and goals. Ads are displayed when a user’s search or behavior matches targeting, and advertisers are charged when their ad is clicked.

Google Ads offers targeted advertising, budget flexibility, and detailed performance tracking. When done right, Google Ads can help businesses increase website traffic, and maximise their return on investment.

Remarketing allows advertisers to show ads to users who have previously visited their website. This helps re-engage potential customers and encourages them to return and complete desired actions, such as making a purchase.

Possibly! We work exclusively on English-language campaigns with clients around the globe.

If you’re ready to get started, awesome! We’ll begin with an in-depth “kick-off” meeting to determine you goals. Once this is done we’ll pair you with a dedicated account manager and create a campaign plan.

While you won’t be tied into any contract we do request at least 3 months to manage campaigns.

Quality Score is a metric that measures the relevance and quality of your ads, keywords, and landing pages. A higher Quality Score can lead to lower ad costs and better ad placements, making it crucial for achieving successful and cost-effective campaigns.

👀 Be found with our world-class PPC & paid social services

Google Ads

The ultimate tool for transformational leads, sales, traffic, and brand awareness. We create tailored campaigns across the entire Google ecosystem that position you in front of over 8 billion daily web searches. With Google Ads we can get you in front of the right people at precisely the right time.​

Facebook Ads

Supercharge your brand presence on the world's biggest social media platforms. We create bespoke campaigns to drive engagement, leads, sales, and brand awareness. Tap into the vast reach of Facebook and Instagram and connect with your ideal audience like never before.

LinkedIn Ads

Harness the power of professional. We create LinkedIn Ads campaign designed to connect you with decision-makers, influencers, and key stakeholders with precision-targeted ads. Elevate your brand's visibility and credibility with strategic LinkedIn solutions and stand out from the crowd.

Microsoft Ads (Bing)

An underrated way to grow you business online. Drive leads, sales, and visibility and tap into a vast audience across Bing, Yahoo, and Microsoft's partner networks with precision-targeted ads that convert at value.

TikTok Ads

Turn your brand into a viral hit with TikTok Ads - no dancing required! We create winning campaigns that captivate audiences and drive unprecedented engagement, leads, and sales. Ride the wave of TikTok's explosive growth and connect with a global audience of tomorrow's decision-makers, today.

Amazon Ads

Unlock the sales you deserve on the world's leading eCommerce platform. With Amazon we create functional campaigns that boost visibility, drive sales, and capture market share on the world's largest online marketplace. Reach millions of ready-to-buy customers and stand out with eye-catching, targeted ads that convert.