Microsoft Ads

Boost sales and generate more leads through precise advertising strategies that position your brand across the vast Microsoft digital ecosystem.

Similar to Google Ads, Microsoft Ads, also known as Bing Ads, gives you full control over your budget, target audience, and ad content, ensuring a bespoke approach to achieving your marketing objectives.

Microsoft Ads, coupled with our agency’s strategic insights, empowers your business to reach the right audience at the right time, driving impactful results and maximising ROI.

Our expert Microsoft Ads services

Search Ads

Reach customers actively searching for your products or services. With targeted keywords, your ads can appear at the top of relevant search results, ensuring maximum exposure. Control your budget and pay only when someone clicks on your ad. Drive qualified leads to your website, boost conversions, and watch your business thrive. Boost your online presence and tap into the power of Search Ads for immediate impact and results.

Display & Remarketing Ads

Showcase your brand across Microsoft's vast network of websites to targeted audiences, and stay top-of-mind even after visitors leave your site through powerful remarketing techniques. With Display and Remarketing boost brand recognition, increase conversions, and amplify your online presence with eye-catching ads and dynamic targeting.

Video Ads

Capture your target audience's attention as they browse the web with eye-catching video. Boost awareness of your brand and drive engaged traffic to your website with scroll-stopping media that can be deployed across Microsoft properties and partner publisher sites across desktop, mobile and tablet.

Retail Media

Put your products in front of potential customers right when they're searching to buy. Increase sales, enhance your online store's visibility with compelling ads that drive qualified traffic to your online store. Make your e-commerce engine more effective with Microsoft's retail media ads and watch your products take center stage!

Our approach

Unrivalled Expertise
We live and breathe Bing, it’s the only thing we do. Our team consists of experienced PPC experts with a deep understanding of all things pay-per-click. Using industry contacts and know-how we stay ahead of industry trends to ensure your campaigns are always geared for success.

Tailored Campaigns
There is no such thing as a one-size-fits-all solution when it comes to Microsoft Ads. Our experts create bespoke campaigns specifically designed to help you reach your goals, positioning you in front of your target audience, and always taking into consideration regional nuances and behaviors.

Transparent Reporting
Everything we do is collaborative. We’ll keep you in the loop with detailed and transparent reporting. Our team of experts are always on hand and will provide regular updates, so you can see the impact of our efforts and track the success of your campaigns in real-time.

Maximise ROI
Our primary objective goal is to maximise your return on investment. We employ advanced, tried-and-tested techniques to ensure your budget is utilized efficiently, delivering the best possible results for your business.

Continuous Optimisation
The Microsoft Ads landscape is ever-evolving, and so are we. Our team will continuously optimise your campaigns, using the latest technologies and strategies to stay one step in front of the competition.

Our Current Google Ads Certification

Our winning process

1. Research

We'll deep dive into understanding your business and target audience to identify the best approach. Good preparation gives us the platform needed to succeed in both the short and long term.

2. Compelling Ad Copy

We specialise in creating compelling ads that resonate with your target audence. Not only do our ads grab attention but they're also designed to drive conversions, boosting that all-important bottom line.

3. Bid Management

Regular bid optimisation is crucial for cost-effective campaigns. Our team of experts will monitor and adjust bids in real-time to ensure the best possible return on investment.

4. A/B Testing

All optimisation decisions should be driven by available data. Our continuous A/B testing programmes ensure that we refine and improve your campaigns based on what works best for your audience.

5. Conversion Tracking

Understanding the customer journey is critical to success. We create and implement robust conversion tracking systems to provide insight into what actions lead to conversions, allowing for strategic adjustments and accurate success attribution.

6. Constant Analysis and Optimisation

Digital landscapes evolve, and so do we. We continuously analyse performance data, adapting and optimising your campaigns to stay ahead of an increasingly competative space and deliver sustained success.

Success stories

The proof, as they say, is in the pudding. Here are some recent examples of how we’ve used Microsoft Ads to help our clients win and grow!

Why should you work with us?

We Save You Time

PPC management can take a lot of time. Our experts take the burden off your hands, freeing you up for the stuff you actually enjoy doing.

We Improve Performance

PPC performance dwindling? Not sure how to take things to the next level? We have a proven track record of improving paid ad accounts.

We’re Data Driven

We love data - it’s how we excel, so the more data we can collect the better. We will agree KPIs and targets with you, and ensure that we are accurately measuring them.

We Care!

We genuinely want to help you succeed. We seek to build long-term trust-based partnerships that are focused around your successes and personal objectives.

Choose a Premier Partner!

In early 2023 our decade of growing businesses with PPC was officially recognised with Google Premier Partner status, a distinction reserved for only the top 3% best-performing ad agencies in the country.

Being a Premier Partner is good for us, but it’ll be great for your business too!

Benefits of choosing a Premier Partner:

⭐ Product Beta. Gain access to new cutting-edge innovations before anyone else.

⭐ Better Insights. Be privy to the latest information to stay ahead of ever-changing consumer behaviors and industry trends.

⭐ Superior Support. Something not quite right? Premier Partners can cut through the red tape with quicker and more effective Google support.

⭐ Improved offers. New to Google Ads? Premier Partners can offer up to £500 (may vary from region) towards your first campaigns.

Frequently asked questions

Costs can vary depending on campaign size, service type and audience targeting. For ambitious and commited businesses we recommend a minimum starting budget of £2,000 per month.

Microsoft Ads can deliver instant results, this is not guaranteed. We recommend a minimum period of activity of 3 months to gather enough data to determine the success of your campaign(s).

Potentially. We’ve experienced success creating smaller scale, locally focused campaigns for smaller businesses and startups.

Microsoft Ads provides detailed performance metrics such as clicks, impressions, click-through rate (CTR), and conversion tracking. Advertisers can use these insights to evaluate the effectiveness of their campaigns and make data-driven decisions to optimise performance.

We work across industy verticals. Our services are perfect for eCommerce brands looking to generate sales, as well as B2B enterprises focusing on lead generation.

Microsoft Ads operates on a pay-per-click (PPC) model, where advertisers set bids relevant to their business budget and goals. Ads are displayed when a user’s search or behavior matches targeting, and advertisers are charged when their ad is clicked.

Microsoft Ads offers targeted advertising, budget flexibility, and detailed performance tracking. When done right, Microsoft Ads can help businesses increase website traffic, and maximise their return on investment.

Remarketing allows advertisers to show ads to users who have previously visited their website. This helps re-engage potential customers and encourages them to return and complete desired actions, such as making a purchase.

Possibly! We work exclusively on English-language campaigns with clients around the globe.

If you’re ready to get started, awesome! We’ll begin with an in-depth “kick-off” meeting to determine you goals. Once this is done we’ll pair you with a dedicated account manager and create a campaign plan.

While you won’t be tied into any contract we do request at least 3 months to manage campaigns.