The Situation
BSH Recycling, a waste management provider, approached Digital Gearbox in December 2023 as they were struggling to achieve value from their Google Ads campaigns.
Their account, managed at the time by a freelancer, was suffering from inaction. The lack of conversion tracking also meant there was no clear sign of a return on investment. They needed a specialist to step in and deliver measurable results.
Our proactive, data-driven approach transformed their Google Ads performance within 90 days, delivering exceptional returns while significantly reducing costs.
Here’s what we did.
The Solution
From January 2024, we took over BSH Recycling’s Google Ads account, implementing a strategy designed to streamline and optimise performance and improve the visibility and attribution of results.
⚙️ Fixing Conversion Tracking
Our top priority was to implement robust conversion tracking, enabling BSH to quickly and clearly see that our campaigns were driving success. This gave us the foundation to effectively measure and improve campaign performance.
⚙️ Streamlined Campaign Structure
We consolidated their campaigns, aligning the account structure with business objectives, and creating dedicated campaigns targeting priority services across their targeted locations.
⚙️ Device and Bidding Optimisation
By analysing performance by device type, we were able to allocate higher bids to devices delivering the best results. We also tested new bidding strategies to maximise return on investment.
⚙️ Landing Page Experiments
To enhance user experience and boost conversion rates, we conducted landing page tests. These experiments allowed us to improve the customer journey and increase valuable interactions.
⚙️ Focus on Partnership and Tireless Refinement
Through our proactive, hands-on management focus and regular collaboration with BSH, we continuously refined the account, seizing opportunities to maintain a high-performing Google Ads presence.
The Results
Our data-driven approach delivered impressive results for BSH Recycling:
✅ Achieved a 14.89 ROAS across the year, with peaks of 23.56 in June and 20.97 in March.
✅ Generated over 1,000 conversions with a total conversion value exceeding £150,000.
✅ Maintained a strong 8.77% conversion rate, while reducing costs by 60% compared to the previous year.
What the Client Had to Say
“Choosing Digital Gearbox as our PPC agency was a great move for us.
We started working with them at the start of last year. Looking back at the year’s results we can see just how far we have come in terms of reducing spend and increasing the volume of leads.
The team are consistently finding ways to improve the account, always looking to deliver the best possible return on investment for us.” – Chris Seggie, Managing Director, BSH Recycling
