Success Story: Food Innovation Solutions

Competing in a niche, yet highly competitive marketplace, Food Innovation Solutions were looking to distinguish themselves from the competition. Brand awareness was an initial goal, but the long term target of the campaigns was to generate high quality leads from new a traffic.

The Situation

FIS had begun to construct a new business strategy in order to increase leads and online exposure of their business.

Naturally, PPC was a part of this. They approached us to offer a solution to their paid search needs.

Our Solution

First, we built the brand activity to ensure that FIS were the first result users saw, and that their organic listing did not get lost amongst competitor ads. We also created a competitor campaign to get in front of those searching for other similar businesses.

Going broader, we set up campaigns for those searching for vaguer terms related to FIS’s business such as “food product development” or “restaurant consultant”. For users looking at websites related to food, we also built a display campaign ensuring we placed FIS’s ads onto those websites.

In a competitive industry where buyers might do significant research before they end up buying, Remarketing offered a solution to keep in front of the people who expressed interest in their products.

For LinkedIn Advertising, we ran a highly targeted campaign by targeting specific companies they wanted to sell to and members of specific community groups which only those in the industry would be a member of.

The Results

96% Increase in paid traffic

38% Increase in new leads

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🤝 Why Should You Work With Us?

We Save You Time

PPC management can take a lot of time. Our experts take the burden off your hands, freeing you up for the stuff you actually enjoy doing.

We Improve Performance

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We love data - it’s how we excel, so the more data we can collect the better. We will agree KPIs and targets with you, and ensure that we are accurately measuring them.

We Care!

We genuinely want to help you succeed. We seek to build long-term trust-based partnerships that are focused around your successes and personal objectives.

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In early 2023 our decade of growing businesses with PPC was officially recognised with Google Premier Partner status, a distinction reserved for only the top 3% best-performing ad agencies in the country.

Being a Premier Partner is good for us, but it’ll be great for your business too!

Benefits of choosing a Premier Partner:

⭐ Product Beta. Gain access to new cutting-edge innovations before anyone else.

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⭐ Superior Support. Something not quite right? Premier Partners can cut through the red tape with quicker and more effective Google support.

⭐ Improved offers. New to Google Ads? Premier Partners can offer up to £500 (may vary from region) towards your first campaigns.