How we helped Serious Readers generate over a million pounds in sales using Google Ads

A market leader in high-quality reading lights, Serious Readers were looking for a partner to add an appropriate amount of glow to their Google Ads campaigns.

Never ones to shy away from the spotlight, our solution alone achieved over a million pounds in Google Ads-attributable sales within the first twelve months of operation.

Here’s how we did it.

The Situation

Already considerably “out there” thanks to existing multi-channel marketing campaigns mostly consisting of traditional advertising techniques such as brochure drops, print ads and tradeshows, Serious Readers were looking to reach new territories and audiences and looked to our years of experience to deliver an appropriate solution.

Our Solution

Our initial free account audit revealed a lack of segmentation in its non-branded campaigns. Product descriptions and category terms were jumbled together, resulting in a bloated account that was difficult to properly identify and attribute good performance.

Overhauling a good majority of these campaigns, we regrouped campaigns and adgroups by appropriate category and designation. While doing so we spotted opportunities to improve lower volume keyword groups by elongating keyword selections to include more descriptive terms.

Quality scores were also a challenge, but working with Josh and the team at Serious we were able to work together to create new landing pages to better match our new ads and keywords.

The Results

Yielding results

Through a combination of structural improvements and better keyword selection Serious Readers’ non-branded campaigns began performing much better, ultimately resulting in driving an additional £136k in sales in our first full year of account management.


£1million in sales

All in all our modifications and continued management of the Serious Readers Google Ads account resulted in the generation of a total sales value of just over £1million in that same first year.


What The Client Had To Say...

Serious Readers’ Marketing Manager, Josh Smith said:

“We’ve enjoyed a significant year-on-year increase in our non-brand revenue, an area we struggled in previously.

They have streamlined our previously bloated account and it is a lot easier to use.

Becky and the team are fantastic to work with and feel like an extension of our internal team.”

Written by:

🤝 Why Should You Work With Us?

We Save You Time

PPC management can take a lot of time. Our experts take the burden off your hands, freeing you up for the stuff you actually enjoy doing.

We Improve Performance

PPC performance dwindling? Not sure how to take things to the next level? We have a proven track record of improving paid ad accounts.

We’re Data Driven

We love data - it’s how we excel, so the more data we can collect the better. We will agree KPIs and targets with you, and ensure that we are accurately measuring them.

We Care!

We genuinely want to help you succeed. We seek to build long-term trust-based partnerships that are focused around your successes and personal objectives.

👑 Choose A Premier Partner!

In early 2023 our decade of growing businesses with PPC was officially recognised with Google Premier Partner status, a distinction reserved for only the top 3% best-performing ad agencies in the country.

Being a Premier Partner is good for us, but it’ll be great for your business too!

Benefits of choosing a Premier Partner:

⭐ Product Beta. Gain access to new cutting-edge innovations before anyone else.

⭐ Better Insights. Be privy to the latest information to stay ahead of ever-changing consumer behaviors and industry trends.

⭐ Superior Support. Something not quite right? Premier Partners can cut through the red tape with quicker and more effective Google support.

⭐ Improved offers. New to Google Ads? Premier Partners can offer up to £500 (may vary from region) towards your first campaigns.