Success Story: Bio-Rad Laboratories
Sometimes less is more. We took on a Google Ads account with over 377,000 keywords, with campaigns in place that were bulky and inefficient and transformed it into a leaner, meaner version of itself that was able to generate more traffic and more profitable sales for the business. Here’s how we did it. Who are […]
5 Main Reasons Why Businesses Hire A PPC Agency
PPC, SEM, Paid Ads – call it what you will. It’s one of those important digital marketing channels that all businesses need to be involved with, especially now potential customers have to wade through a list of ads before getting to those precious organic listing. It’s the channel that promises instant results – and who […]
Success Story: Food Innovation Solutions
Competing in a niche, yet highly competitive marketplace, Food Innovation Solutions were looking to distinguish themselves from the competition. Brand awareness was an initial goal, but the long term target of the campaigns was to generate high quality leads from new a traffic. The Situation FIS had begun to construct a new business strategy in […]
PPC Reporting – Brand v Non-Brand Terms
It’s still surprising when a new client receives their first monthly PPC report and questions why it has Brand and Non-brand terms reported separately. For any PPC campaign to work to its potential the reporting needs to be split out into these elements. To understand why this needs to be done, we first need to […]
Top 5 Essential PPC Tips for Beginners
Maybe your boss has decided he wants to start advertising on Google and given the task to you, or it’s simply a part of your new job that you weren’t fully aware of. Either way it can be daunting. Yes, you know the principles but where you should start you don’t really know. Don’t worry […]
Is Google Removing Manual Bidding?
It’s no secret that Google is pushing advertisers towards greater and greater automation. From the sunsetting of expanded text ads, to the simplification of keywords, to the launch of Performance Max campaigns, Google has been at the forefront of the march towards greater automation in digital marketing. So it didn’t come as a complete surprise […]
Google Ad Extensions Guide
Packing everything you want to say into your Google Ads can be challenging. With Google’s Expanded Text Ads, you are constrained to three headlines of 30 characters and a description of 90… that’s never enough to get your message across. This often leads to reams and reams of ads with soul destroying boring ad copy […]
How to Maximise your Christmas Sales with Google Ads
Christmas has always been one of the (if not the) biggest event in the eCommerce business calendar. The Christmas period provides a great opportunity for Google Ads advertisers to plan a campaign of activity to complement this worldwide mega celebration. Your Christmas PPC campaigns should focus on three main marketing goals: Attracting new customers Reactivating […]
How To Create Responsive Search Ads in Google Ads
Google’s march towards machine-led advertising took another step forward with the introduction of Responsive Search Ads. With RSAs confirmed to be replacing Expanded Text Ads as Google Ads’ default in 2022, getting to grips with this new futuristic ad type should be a priority for any advertiser who hasn’t yet tested it. In this guide, […]
Negative Keywords – The Google Ads Saviour
It’s remarkable that in 2021 we’re still talking about negative keywords, and how they remain the difference between an account that makes money, and one that hermorages it. We must look in some detail at hundreds of Google Ads accounts every year. At least half of those accounts have no negative keywords at all, and […]