Responsive Search Ads — The New Default
Google has announced that responsive search ads (RSAs) are now the default ad type for advertisers on the Google Search Network. This means that when you next create an ad within Google Ads, you initially won’t see the option for it be an expanded text ad (ETA). This marks a change for many advertisers, who […]
What is the Google Display Network (GDN)?
To many, Google Adwords are just those pay per click adverts that appear on the Google search result pages. These ads, which display when someone searches for keyword or phrase, appear on the Google Search Network. However, there is a whole other way to get your ads in front of your target market using the […]
Our Recommendations for Google Ads Success in 2020
Looking for Google Ads success in 2020? The team have assembled to give to their expert recommendations to ensure that happens.
Hidden Adwords Gems For Customer Acquisition
For many, when asked about Google Adwords they will refer to it as an online advertising channel which can be used to list ads for a business on a search engine results page by bidding on selected keywords. Whilst this is a not in inaccurate description of it, it does grossly underplay the full capabilities […]
3 Paid Search Resolutions To Add To Your List
If I had a penny for every time I’ve seen the ‘#NewYearNewMe’ hashtag on social media since late December, I’d have enough to buy myself a Nando’s with fino sides. New Year’s resolutions and how short lived they are always seems to leave a sour taste in my mouth, though that could be attributed to […]
5 Ways to Avoid Wasting Money on PPC this Christmas
Depending on your industry, Christmas is very often a time when your PPC spend can go through the roof and, if you’re not careful, your ROI can plummet. Ensuring your PPC accounts are fully optimised can make sure the extra spend = extra sales. Here are our 5 tips to make sure you get the […]
5 Ways To Increase Your Local Presence With Google Adwords
Every day 80% of the population are using search engines to find out information about local businesses*.
Seminar Replay – Google Adwords for eCommerce: The 5 Steps to Increase Orders and Profits
Couldn’t make it to our online seminar detailing The 5 Steps to Increase eCommerce Orders and Profits with Google Adwords? Here’s your chance to catch a replay!
A Google Adwords Keywords Case Study: Reducing Costs & Increasing Quality Traffic
Our Client – Cornwalls Cottages: Cornwalls Cottages offer holiday cottages and self catering accommodation in Cornwall and the surrounding areas. They are unique in the market place as they do not offer brochures as part of their marketing activities, relying solely on their fantastic website to promote their properties. The company launched with just three […]
How does Google Adwords work? – Infographic
This infographic is great for all the Adwords novices out there or anyone who is using Adwords but doesn’t really understand what happens at the back end.