RIP AdWords: Google Set To Rebrand Flagship Marketing Platform

rip adwords

After nearly two decades AdWords will cease to be. Well…sorta anyways. Yesterday (Tuesday 26th June 2018) Google announced that flagship marketing brands AdWords and DoubleClick will be changing in a new effort to streamline its offerings. Simplification and ease-of-use have long been marketing strategies for Google’s wide array of products. AdWords is universally known as […]

How To Set & Measure Your Google Adwords Goals

It’s that time of year where many of us start to make some key decisions about what we want to achieve this year – whether it’s in the form of resolutions, goals or mission statements; the start of a new year triggers something within us to consider what we want to do better than the […]

Google Adwords Ad Extensions – 101

It’s a tough market out there. Packing everything you want to say into your Google Adwords Ads can be challenging. Adwords Ad Extensions are here to help! With basic Adwords adverts you are constrained to two headlines of 30 characters and a description of 80. In the grand scheme of things that’s really not much […]

Can I Bid On My Competitors Brand Keywords?

“Can I bid on my competitors brand name?” is one of most common questions we get asked here at Digital Gearbox. There is a deal of controversy surrounding this topic in the world of PPC; indeed, most of it stems from a lot of less seasoned advertisers being under the impression that this form of […]

Hidden Adwords Gems For Customer Acquisition

For many, when asked about Google Adwords they will refer to it as an online advertising channel which can be used to list ads for a business on a search engine results page by bidding on selected keywords. Whilst this is a not in inaccurate description of it, it does grossly underplay the full capabilities […]