5 Main Reasons Why Businesses Hire A PPC Agency
PPC, SEM, Paid Ads – call it what you will. It’s one of those important digital marketing channels that all businesses need to be involved with, especially now potential customers have to wade through a list of ads before getting to those precious organic listing. It’s the channel that promises instant results – and who […]
Top 5 Essential PPC Tips for Beginners
Maybe your boss has decided he wants to start advertising on Google and given the task to you, or it’s simply a part of your new job that you weren’t fully aware of. Either way it can be daunting. Yes, you know the principles but where you should start you don’t really know. Don’t worry […]
Hello Placement Exclusions – Goodbye Low Display CTR
Consisting of over 3 million websites and mobile apps, the Google Display Network allows you to push your brand, products, and services in front of your target audience on the web. Due to the sheer volume of potential placements, many of these may not be suited to your target audience. Therefore, if you’re not particular […]
How to Maximise your Christmas Sales with Google Ads
Christmas has always been one of the (if not the) biggest event in the eCommerce business calendar. The Christmas period provides a great opportunity for Google Ads advertisers to plan a campaign of activity to complement this worldwide mega celebration. Your Christmas PPC campaigns should focus on three main marketing goals: Attracting new customers Reactivating […]
How To Use Remarketing To Recover Abandoned Shopping Carts
Every eCommerce business has a common enemy… abandoned shopping carts. An abandoned shopping cart occurs when a user visits your website, finds something of interest, adds it to their virtual basket (or shopping cart) but fails to cross that final hurdle of actually purchasing the item. To understand the scale of the problem, let’s start […]
Google Display Ad Sizes Cheat Sheet (Infographic)
Google Display Ads can appear in a variety of shapes and sizes depending on the available space on a page and it’s not always easy to know what shapes and sizes your ads may appear in when the general public sees them. Our very handy Google Display Ad Sizes Cheat Sheet (below) gives you an […]
Navigating The Display Network
As we know, Search and Remarketing are usually the talk of the Google Ads world. Anyone with an account knows of these two strategies and how they can really help to bring in ROI when used to their full potential. There are, however, a wealth of Google Ads strategies that fall by the wayside when […]
What is the Google Display Network (GDN)?
To many, Google Adwords are just those pay per click adverts that appear on the Google search result pages. These ads, which display when someone searches for keyword or phrase, appear on the Google Search Network. However, there is a whole other way to get your ads in front of your target market using the […]
Free Download – Website & App Exclusion List for Display Campaigns
The Google Display Network consists of over 3 million websites and mobile apps. That’s over 3 million opportunities to push your brand, products, and services in front of your target audience. Sounds good, right? For some advertisers currently running Display campaigns, it might not be. Eligibility to join Google’s Adsense programme (the end-user advertising platform) […]
3 Paid Search Resolutions To Add To Your List
If I had a penny for every time I’ve seen the ‘#NewYearNewMe’ hashtag on social media since late December, I’d have enough to buy myself a Nando’s with fino sides. New Year’s resolutions and how short lived they are always seems to leave a sour taste in my mouth, though that could be attributed to […]