For text ads on Google, everything revolves around keywords. Keywords are what link a customer’s search to relevant ads created in Google Ads. If keywords qualify Ads to be shown for searches…
Google Ads
How To Apply The AIDA Model To Google Ads
In the Google Ads world, we sometimes concentrate too much on keywords, bids and ad copy. Sometimes we need to take a step back and think about ‘the customer’, ‘the searcher’ and…
How To Set & Measure Your Google Ads Goals
In the world of marketing, goal-setting should be considered throughout the year, in particular when deciding to embark on a brand new marketing channel or campaign. Unfortunately, we see too many businesses…
How To Bid On Competitor Brand Terms.
“Can I bid on my competitors brand name?” is one of the most common questions we get asked here at Digital Gearbox. There is a deal of controversy surrounding this topic in…
Google Ads’ Latest Updates: Marketing Livestream 2021
Earlier this year, Google held their annual Marketing Livestream, a virtual event where they shared their latest and greatest new advertising features that are set to roll out on Google Ads in…
How To Navigate Your Google Ads Dashboard Like A Pro!
Google Ads isn’t hard. There’s no such thing as ‘the dark arts’ when it comes to PPC. Not really. The reality, the real home truth when it comes to most things worth…
5 Signs It’s Time To Dump Your Current PPC Agency
Breaking up is never easy, but just like that heartbreaking first romance sometimes it might just be for the best. The same can be said for calling time on your current PPC…
Google Ads Metrics: A Beginner’s Guide To All The Confusing Terms
The marketing world is filled with jargon. There are an incredible amount of words used that those outside of the industry have no understanding of. This becomes markedly more confusing when a…
Google Display Ads Sizes Cheat Sheet – Infographic
This infographic provides a great look at the different sizes of display ads that Google Ads offers. Display Ads can appear in a variety of shapes and sizes depending on the available…
How Google’s Latest Keyword Changes Will Affect Your Ads
Google announced yesterday that they’re changing how keyword match types work (yet again). In particular, the following news set the PPC corners of the internet alight: Google is changing phrase match keywords…
