In the world of marketing, goal-setting should be considered throughout the year, in particular when deciding to embark on a brand new marketing channel or campaign. Unfortunately, we see too many businesses…
Google Ads
How To Bid On Competitor Brand Terms.
“Can I bid on my competitors brand name?” is one of the most common questions we get asked here at Digital Gearbox. There is a deal of controversy surrounding this topic in…
Google Ads’ Latest Updates: Marketing Livestream 2021
Last week Google held their annual Marketing Livestream, a virtual event where they shared their latest and greatest new advertising features that are set to roll out on Google Ads in the…
How To Navigate Your Google Ads Dashboard Like A Pro!
Google Ads isn’t hard. There’s no such thing as ‘the dark arts’ when it comes to PPC. Not really. The reality, the real home truth when it comes to most things worth…
5 Signs It’s Time To Dump Your Current PPC Agency
Breaking up is never easy, but just like that heartbreaking first romance sometimes it might just be for the best. The same can be said for calling time on your current PPC…
Google Ads Metrics: A Beginner’s Guide To All The Confusing Terms
The marketing world is filled with jargon. There are an incredible amount of words used that those outside of the industry have no understanding of. This becomes markedly more confusing when a…
Google Display Ads Sizes Cheat Sheet – Infographic
This infographic provides a great look at the different sizes of display ads that Google Ads offers. Display Ads can appear in a variety of shapes and sizes depending on the available…
How Google’s Latest Keyword Changes Will Affect Your Ads
Google announced yesterday that they’re changing how keyword match types work (yet again). In particular, the following news set the PPC corners of the internet alight: Google is changing phrase match keywords…
Block crappy traffic: how to use negative keywords
Have you ever questioned the quality of traffic generated by your Google Ads? After all, you’re paying for every click, so you need each one to be valuable to you. Judging by…
What Digital Services Tax Means For Your Google Ads Campaigns
Background In March 2020 HM Revenue & Customs announced a new 2% digital services tax to levy against businesses deriving value from search engines, online marketplaces, and social media. Coming into effect…
