In the world of marketing, goal-setting should be considered throughout the year, in particular when approaching holiday seasons, such as Christmas. Unfortunately, we see too many businesses running advertisements for their business…
Google Ads
How To Bid On Competitor Brand Terms.
“Can I bid on my competitors brand name?” is one of the most common questions we get asked here at Digital Gearbox. There is a deal of controversy surrounding this topic in…
How To Apply The AIDA Model To Google Ads
In the Google Ads world, we sometimes concentrate too much on keywords, bids and ad copy. Sometimes we need to take a step back and think about ‘the customer’, ‘the searcher’ and…
What Is PPC? A Simple Explanation Of Pay-Per-Click Advertising.
We’ve all heard the conspiracy theories about Alexa listening to every conversation you have, just so Amazon can advertise more products to you… This really is as extreme as it sounds –…
Google Ads Metrics: A Beginner’s Guide To All The Confusing Terms
The marketing world is filled with jargon. There are an incredible amount of words used that those outside of the industry have no understanding of. This becomes markedly more confusing when a…
How To Create Responsive Search Ads in Google Ads
Google’s march towards machine-led advertising took another step forward with the introduction of Responsive Search Ads. With RSAs confirmed to be replacing Expanded Text Ads as Google Ads’ default in 2022, getting…
Keyword Match Types: A Complete Guide.
For text ads on Google, everything revolves around keywords. Keywords are what link a customer’s search to relevant ads created in Google Ads. If keywords qualify Ads to be shown for searches…
How To Set & Measure Your Google Ads Goals
In the world of marketing, goal-setting should be considered throughout the year, in particular when deciding to embark on a brand new marketing channel or campaign. Unfortunately, we see too many businesses…
Google Ads’ Latest Updates: Marketing Livestream 2021
Earlier this year, Google held their annual Marketing Livestream, a virtual event where they shared their latest and greatest new advertising features that are set to roll out on Google Ads in…
How To Navigate Your Google Ads Dashboard Like A Pro!
Google Ads isn’t hard. There’s no such thing as ‘the dark arts’ when it comes to PPC. Not really. The reality, the real home truth when it comes to most things worth…
