Breaking up is never easy, but just like that heartbreaking first romance sometimes it might just be for the best. The same can be said for calling time on your current PPC…
Google Ads
Google Ads Metrics: A Beginner’s Guide To All The Confusing Terms
The marketing world is filled with jargon. There are an incredible amount of words used that those outside of the industry have no understanding of. This becomes markedly more confusing when a…
Google Display Ads Sizes Cheat Sheet – Infographic
This infographic provides a great look at the different sizes of display ads that Google Ads offers. Display Ads can appear in a variety of shapes and sizes depending on the available…
How Google’s Latest Keyword Changes Will Affect Your Ads
Google announced yesterday that they’re changing how keyword match types work (yet again). In particular, the following news set the PPC corners of the internet alight: Google is changing phrase match keywords…
Block crappy traffic: how to use negative keywords
Have you ever questioned the quality of traffic generated by your Google Ads? After all, you’re paying for every click, so you need each one to be valuable to you. Judging by…
What Digital Services Tax Means For Your Google Ads Campaigns
Background In March 2020 HM Revenue & Customs announced a new 2% digital services tax to levy against businesses deriving value from search engines, online marketplaces, and social media. Coming into effect…
Google Ad COVID-19 Credits For SMBs Are Now Being Applied
What’s Happening? Back in March, we shared that Google had announced they were committing to providing $340 million of free Google Ads credits to SMBs who have been “active advertisers” on Google…
You won’t believe what Google is going to ban!
Sorry I couldn’t resist. From July Google will be updating their advertising policy to ban clickbait ads. The update to their Misrepresentation policy for advertisers means the internet might be about to…
How to tell if your Google Ads is wasting money
This might be a familiar situation: you want to know how your Google Ads is doing, so you bring up the data and there’s just so many different metrics for you to…
