Google introduced Discovery Campaigns as a brand new campaign type last year as a new way to help people discover and engage with brands as they scroll through their favourite content. As…
Google Ads
A Complete Guide To Google Ad Extensions
So, you’ve just got started on Google ads. All your ads have been created and are sitting in front of you. Now you’re wondering, what next? Ad extensions! They are a simple…
The Ultimate Guide to Google’s Automated Bidding in 2022!
1997 Garry Kasparov loses a game of chess to a computer. He’s the first world champion to get beaten by a machine. You think he’d hold a grudge. Instead, Kasparov wants to…
8 Google Ads Campaign Types & Their Uses – A Quick Guide
Google Ads Campaign Types; What campaigns are available, what do they do, what are their benefits, and why should I use them? These are some of the questions we’ll be answering in…
How To Bid On Competitor Brand Terms.
“Can I bid on my competitor’s brand name?” is one of the most common questions we get asked here at Digital Gearbox. There is a deal of controversy surrounding this topic in…
The Ultimate Guide to Google Ad Extensions in 2022
It’s no secret that the online advertising landscape is incredibly competitive, with Statista predicting that global digital advertising spending will amount to roughly US$646 billion by 2024. To distinguish themselves from the…
Search vs Cookie Based Experiment Campaigns: What’s The Difference?
You’ve decided to go ahead with an A/B test and launch an experiment campaign on Google Ads. After following Google’s latest experiment campaign changes, you’ll almost be ready to launch your experiment,…
What Are Performance Max Campaigns?
There’s often a debate as to whether automating your ads is something you want to fight against or embrace. A lot of the argument comes down to being able to control your…
9 Practical Tips To Improve Google Ads Performance In 2022
Do you want to get ahead of the game with your ads this year? From the 30th June, Google is changing how search campaigns will work. We will be saying goodbye to…
How To Navigate Your Google Ads Dashboard Like A Pro!
Google Ads isn’t hard. There’s no such thing as ‘the dark arts’ when it comes to PPC. Not really. The reality, the real home truth when it comes to most things worth…
