So, you’ve just got started on Google ads. All your ads have been created and are sitting in front of you. Now you’re wondering, what next? Ad extensions! They are a simple…
Google Search Ads
The Ultimate Guide to Google Ad Extensions in 2022
It’s no secret that the online advertising landscape is incredibly competitive, with Statista predicting that global digital advertising spending will amount to roughly US$646 billion by 2024. To distinguish themselves from the…
The Latest Google Ads’ Experiment Campaign Changes
Now, let’s be honest. People like things simple, especially when it comes to your advertising and marketing. We like things to be streamlined, achievable at the click of one or two buttons. …
How to Maximise your Christmas Sales with Google Ads
Christmas has always been one of the (if not the) biggest event in the eCommerce business calendar. The Christmas period provides a great opportunity for Google Ads advertisers to plan a campaign…
How To Create Responsive Search Ads in Google Ads
Google’s march towards machine-led advertising took another step forward with the introduction of Responsive Search Ads. With RSAs confirmed to be replacing Expanded Text Ads as Google Ads’ default in 2022, getting…
Google Ad Extensions – A Complete Guide
Packing everything you want to say into your Google Ads can be challenging. With Google’s Expanded Text Ads, you are constrained to three headlines of 30 characters and a description of 90……
How to Maximise your Black Friday Sales with Google Ads
Over recent year’s Black Friday has become an increasingly important event in the pre-Christmas eCommerce business calendar. This year Black Friday falls on the 26th November and promises to be the biggest…
Negative Keywords – The Google Ads Saviour
It’s remarkable that in 2021 we’re still talking about negative keywords, and how they remain the difference between an account that makes money, and one that hermorages it. We must look in…
Responsive Search Ads — The New Default
Google has announced that responsive search ads (RSAs) are now the default ad type for advertisers on the Google Search Network. This means that when you next create an ad within Google…
Google Is Giving Away Free Ad Credits
What’s Happening? Google’s got the back of its small and medium-sized customers. In a recent announcement from CEO Sundar Pichai, they’ve committed to providing $340 million (that’s approx £274 million) of free…
