Google has announced that responsive search ads (RSAs) are now the default ad type for advertisers on the Google Search Network. This means that when you next create an ad within Google…
Google Search Ads
How to Maximise your Black Friday Sales with Google Ads
Over recent year’s Black Friday has become an increasingly important event in the pre-Christmas eCommerce business calendar. This year Black Friday falls on the 27th November and promises to be the biggest…
Google Is Giving Away Free Ad Credits
What’s Happening? Google’s got the back of its small and medium-sized customers. In a recent announcement from CEO Sundar Pichai, they’ve committed to providing $340 million (that’s approx £274 million) of free…
Our Recommendations for Google Ads Success in 2020
Looking for Google Ads success in 2020? The team have assembled to give to their expert recommendations to ensure that happens.
How To Set & Measure Your Google Adwords Goals
It’s that time of year where many of us start to make some key decisions about what we want to achieve this year – whether it’s in the form of resolutions, goals…
Google Adwords Ad Extensions – 101
It’s a tough market out there. Packing everything you want to say into your Google Adwords Ads can be challenging. Adwords Ad Extensions are here to help! With basic Adwords adverts you…
Can I Bid On My Competitors Brand Keywords?
“Can I bid on my competitors brand name?” is one of most common questions we get asked here at Digital Gearbox. There is a deal of controversy surrounding this topic in the…
Hidden Adwords Gems For Customer Acquisition
For many, when asked about Google Adwords they will refer to it as an online advertising channel which can be used to list ads for a business on a search engine results…
There’s More To Adwords Than Keywords And Remarketing, You Know…
For many businesses, the conventional wisdom surrounding PPC is that there are text ads and Remarketing that you can use to harness your digital marketing strategy and hit that ever-important return on…
#NewYearNewKeywords? 3 Paid Search Resolutions To Add To Your List
If I had a penny for every time I’ve seen the ‘#NewYearNewMe’ hashtag on social media since late December, I’d have enough to buy myself a Nando’s with fino sides. New Year’s…
