Google’s march towards machine-led advertising took another step forward with the introduction of Responsive Search Ads. With RSAs confirmed to be replacing Expanded Text Ads as Google Ads’ default in 2022, getting…
Google Search Ads
Google Ad Extensions – A Complete Guide
Packing everything you want to say into your Google Ads can be challenging. With Google’s Expanded Text Ads, you are constrained to three headlines of 30 characters and a description of 90……
How to Maximise your Black Friday Sales with Google Ads
Over recent year’s Black Friday has become an increasingly important event in the pre-Christmas eCommerce business calendar. This year Black Friday falls on the 26th November and promises to be the biggest…
Negative Keywords – The Google Ads Saviour
It’s remarkable that in 2021 we’re still talking about negative keywords, and how they remain the difference between an account that makes money, and one that hermorages it. We must look in…
Responsive Search Ads — The New Default
Google has announced that responsive search ads (RSAs) are now the default ad type for advertisers on the Google Search Network. This means that when you next create an ad within Google…
Google Is Giving Away Free Ad Credits
What’s Happening? Google’s got the back of its small and medium-sized customers. In a recent announcement from CEO Sundar Pichai, they’ve committed to providing $340 million (that’s approx £274 million) of free…
Our Recommendations for Google Ads Success in 2020
Looking for Google Ads success in 2020? The team have assembled to give to their expert recommendations to ensure that happens.
Hidden Adwords Gems For Customer Acquisition
For many, when asked about Google Adwords they will refer to it as an online advertising channel which can be used to list ads for a business on a search engine results…
There’s More To Adwords Than Keywords And Remarketing, You Know…
For many businesses, the conventional wisdom surrounding PPC is that there are text ads and Remarketing that you can use to harness your digital marketing strategy and hit that ever-important return on…
#NewYearNewKeywords? 3 Paid Search Resolutions To Add To Your List
If I had a penny for every time I’ve seen the ‘#NewYearNewMe’ hashtag on social media since late December, I’d have enough to buy myself a Nando’s with fino sides. New Year’s…
