Charities across the world are more often than not, reliant on public support to keep running. They need donations, fundraisers, and the kindness of volunteers to ensure that their operations remain afloat.…
PPC Marketing
How To Achieve a 10/10 Quality Score In Google Ads
Wouldn’t it be quality to score a 10/10 Quality Score on all keywords throughout your Google Ads account? We certainly think so; it’s a diagnostic tool that gives you an insight into…
PPC vs SEO: What’s the difference? [Updated 2022 Guide]
The internet is a competitive space. And that’s an understatement. There are currently over 200 million live websites across the world, all of which are fighting over 5.6 billion searches per day…
6 Reasons To Run PPC Marketing
Next month will mark my sixth month here at Digital Gearbox. In that time, I’ve had the chance to get into several PPC platforms. I’ve been shown Google Ads, Microsoft Ads, Facebook…
8 Google Ads Campaign Types & Their Uses – A Quick Guide
Google Ads Campaign Types; What campaigns are available, what do they do, what are their benefits, and why should I use them? These are some of the questions we’ll be answering in…
How To Bid On Competitor Brand Terms.
“Can I bid on my competitor’s brand name?” is one of the most common questions we get asked here at Digital Gearbox. There is a deal of controversy surrounding this topic in…
What are Facebook Advantage+ Campaigns?
When setting up a campaign on Facebook Ads, you may have been surprised by a campaign option in the form of Advantage+ campaigns. Facebook claim this new campaign creation type is designed…
Getting Started With LinkedIn Ads – The Guide For Beginners
LinkedIn Ads, the underdog of the PPC marketing landscape. Most people don’t even think about LinkedIn when it comes to advertising online. Yet, it has a huge potential to boost your business’…
What Are Performance Max Campaigns?
There’s often a debate as to whether automating your ads is something you want to fight against or embrace. A lot of the argument comes down to being able to control your…
9 Practical Tips To Improve Google Ads Performance In 2022
Do you want to get ahead of the game with your ads this year? From the 30th June, Google is changing how search campaigns will work. We will be saying goodbye to…
