Every month, hundreds of people Google some variation of the question “How does Google Ads work?” Maybe that’s even how you found this blog post. In which case, welcome to Digital Gearbox.…
PPC Marketing
We’re here to support during COVID-19
Firstly we hope you’re well and staying safe during this unprecedented period of time. COVID-19 is affecting our way of life right now. There isn’t a lot we can do to change…
Google Ads & COVID-19: 11 Recommendations To Get The Most From Your Campaigns
There’s no beating around it: COVID-19 represents a significant challenge, regardless of what business you’re in. But we have to make the best of this unique and difficult challenge. For some businesses…
Google Partners Program Changes Explained
Google Partners Program Changes Explained!
How To Spice Up Your Google Ads Strategy This Autumn
5 Tips To SPICE UP YOUR GOOGLE ADS PERFORMANCE THIS AUTUMN. Getting the most from your Google Ads campaigns can be daunting, especially if you haven’t kept your account optimised consistently. And…
RIP AdWords: Google Set To Rebrand Flagship Marketing Platform
After nearly two decades AdWords will cease to be. Well…sorta anyways. Yesterday (Tuesday 26th June 2018) Google announced that flagship marketing brands AdWords and DoubleClick will be changing in a new effort…
How To Set & Measure Your Google Adwords Goals
It’s that time of year where many of us start to make some key decisions about what we want to achieve this year – whether it’s in the form of resolutions, goals…
Google Adwords Ad Extensions – 101
It’s a tough market out there. Packing everything you want to say into your Google Adwords Ads can be challenging. Adwords Ad Extensions are here to help! With basic Adwords adverts you…
Can I Bid On My Competitors Brand Keywords?
“Can I bid on my competitors brand name?” is one of most common questions we get asked here at Digital Gearbox. There is a deal of controversy surrounding this topic in the…
Hidden Adwords Gems For Customer Acquisition
For many, when asked about Google Adwords they will refer to it as an online advertising channel which can be used to list ads for a business on a search engine results…
