The Beginner’s Guide to SEO for Small to Medium-Sized Businesses3 min read

Aaron from The Evergreen Agency in Bicester has kindly put together a handy beginner’s guide for those of you getting start on your SEO journey as well as focusing on your Adwords with Digital Gearbox.

Have a read of these tips and remember Aaron is actively helping lots of local businesses in Oxford with their SEO so do get in touch with him if he can help.

If you’ve recently set up a business, you’ll probably be starting from scratch when it comes to Search Engine Optimisation (SEO). Or perhaps you’re a long-running medium-sized company who’d like to get ahead of the competition by using the right keywords – and employing the right tactics! – to allow you to be found in online searches.

Whichever camp you fall in, this beginner’s guide to SEO may just help you be seen – and by the right people as well. Just follow these top tips, which you can implement in hardly any time at all.

Get Started with a ‘Google My Business’ Account

If you haven’t already, the first – and best – thing you can do to help your internet ranking, is to set up a Google My Business account. You can do so by clicking here, and once you’ve set it up, you’ll find it’s a one-stop-shop for company owners, like yourself, who are looking to increase visibility on Google. After all, if you’re hoping people will find the services you’re offering, you’ll need to give yourself a fighting chance. Competition is tough, so it’s vital that you stand out.

Identify Gaps in the Market

What’s your niche? If you don’t think you have one, sit down and really think about it. Even if you offer a seemingly ‘mainstream’ service, perhaps you have an usual or unique way of providing the consumer with said service. Maybe you can turn things around in 24 hours, for example, or perhaps you throw in some other incentives to sweeten the deal when people purchase a service or product from you? By doing some extensive keyword research, you may be able to identify some gaps in the market. Then, simply jump on the back of it by targeting keywords potential customers could be using. Google’s Keyword Planner will be your go-to source for this, so click the link for details.

Teach Yourself the Basics

Self-learning is huge at the moment – and it’s set to be an even bigger trend amongst small to medium-sized businesses, as we move through 2018 and beyond. If you don’t have the first clue about how to do SEO, check out Moz’s beginners guide to SEO. It teaches you the basics when it comes to SEO and it’s laid out in a straight-forward way, with an easy-to-digest format. If you don’t know where to begin, this course could really help you – and it’s been designed with SMEs in mind.

Make Use of Google Maps

Google really does have a host of resources for small to medium-sized businesses – and this one is no exception. You can claim your business address on Google Maps easily, so make sure you do so if you haven’t already. Giving your brand the authority it deserves, it’ll offer some reassurance to potential new customers, too. If your business address is visible online – and consumers can see you have physical premises – it means they’ll be more likely to put their trust in you and your services.

Make Sure You Deserve to Rank

I always tell my clients that in order to rank, you must deserve to do so. So, think about creating some quality content – on your own site, its blog, or even across social media, and you’ll soon achieve the hits you should be receiving.

Are you the owner of a small to medium-sized business? If you have some top tips for being seen online, let others know by commenting on this blog.

Becky Hopkin

As MD Becky works to ensure Digital Gearbox’s values are being lived, and that our customers are receiving the best service possible. A self-confessed Disney fanatic, Becky loves spending down time with her golden Labrador, Nala, and her young daughter, Emily.

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