Performance Max creative asset best practices

Good creative is good for business.

Your creative assets play a crucial role in optimizing Performance Max campaigns. High-quality creative assets that are regularly optimized can massively enhance brand differentiation and can deliver a 4x increase in profit ROI*

Who doesn’t want that?

Here are our best practice recommendations for creative asset management that will supercharge your Performance Max campaigns.

Campaign Planning and Asset Uploads

Plan ahead for your campaign launch by giving yourself enough time for asset upload and approval, especially for video assets. We recommend beginning 2 to 3 weeks in advance for weekend sales.

Asset Quantity Matters

Increase your eligibility for auctions by providing a generous quantity of assets. The more assets in your campaign can lead to more opportunities.

Regular Asset Updates

Keep your Performance Max campaign fresh by updating images, videos, and text whenever you alter your marketing message, introduce new products, or run sales. We recommend reviewing creative every week to start.

Effective Management of Low-Performing Assets

Instead of deleting underperforming creative assets, replace them with new ones to avoid limiting the ads served in your campaign.

Image Accessibility and Optimization

Utilize the image picker and asset library within Performance Max campaigns to easily find suitable images. Don’t worry if you have few images; these tools can assist you in locating relevant visuals.

Optimizing Asset Formats for Any Platform

Ensure your image and video content convey a clear message across all platforms by following key tips, such as avoiding text-heavy visuals and centring crucial elements in videos for optimal visibility across different screen sizes and channels.

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