Unlock the Full Potential of Your Google Ads Campaigns

Our comprehensive review covers geographical targeting to verify that locations align with your business objectives and review location bid adjustments. We'll assess language targeting settings to ensure they match your target audience demographics.

The audit evaluates bid strategies including Manual CPC, Target CPA, and Target ROAS to determine suitability for each campaign type. Additionally, we'll review budget allocation across campaigns to ensure daily budgets align with your overall business goals and performance expectations.

We'll evaluate ad group granularity to ensure groups are specific enough for targeted ads and keywords while maintaining relevance. Our analysis includes checking ad group relevance to confirm that each group contains closely related keywords and ads.

For keywords, we'll verify keyword relevance to both ad groups and business objectives. The audit covers keyword match types including Broad, Phrase, Exact, and Broad Match Modifier usage.

We'll also review and update your negative keyword list to prevent irrelevant traffic and analyse search query reports to identify new negative keywords and potential positive keyword opportunities.

Our audit includes a thorough review of ad copy for relevance, compelling call-to-action elements, and adherence to best practices. We'll check ad rotation settings and ensure proper A/B testing is being conducted for continuous optimisation.

The review covers responsive search ads to ensure they're being properly utilised and optimised for maximum performance. We'll also verify the implementation of ad extensions including sitelinks, callouts, structured snippets, call extensions, location extensions, price extensions, and promotion extensions to enhance ad visibility and click-through rates.

We'll assess landing page relevance to ensure pages align with ad copy and keywords for optimal user experience. Our analysis includes reviewing landing page performance metrics to identify areas for improvement and optimisation opportunities. We'll also check mobile optimisation to ensure landing pages are mobile-friendly and responsive across all devices.

The audit covers key performance metrics including CTR, CPC, Conversion Rate, CPA, and ROAS to provide a comprehensive view of campaign effectiveness. We'll evaluate quality scores and identify specific areas for improvement to reduce costs and improve ad positioning.

Our audit includes reviewing conversion tracking setup to ensure it's correctly configured and tracking relevant actions such as form submissions, phone calls, and purchases.

For remarketing, we'll check audience segmentation to ensure remarketing lists are appropriately segmented for targeted campaigns. We'll review ad copy for remarketing to ensure it's tailored specifically for remarketing audiences and their unique needs.

The audit also covers frequency capping settings to prevent ad fatigue and maintain optimal user experience across remarketing campaigns.

We'll conduct a thorough policy compliance review to ensure your account adheres to Google Ads policies and guidelines. Our audit includes checking billing and payment information to ensure it's current with valid payment methods. We'll review any account alerts or notifications from Google Ads and flag any issues that need attention.

For advanced features, we'll evaluate the use of scripts and automation for efficiency improvements. The audit covers campaign experiments to assess if they're being utilised for testing new strategies.

We'll also review audience targeting options including in-market, affinity, and similar audiences to maximise campaign reach and effectiveness.

We provide detailed recommendations and can assist with implementation upon request.

We recommend conducting an audit every 6-12 months or whenever you notice a significant drop in performance.