Last month I was able to head up to Birmingham to visit the UK’s largest multichannel retail event learning about the latest on eCommerce. The internet retailing expo revealed a number of new innovations and strategies that we should all be looking into. My main take away was a case study by Nick Wilsdon, SEO Lead at Vodafone Group. Nick spoke about how to sharpen your SEO strategy to cater for the eCommerce world of 2018.
It’s that time of year where many of us start to make some key decisions about what we want to achieve this year – whether it’s in the form of resolutions, goals or mission statements; the start of a new year triggers something within us to consider what we want to do better than the previous year, and to define how we’re going to do it. In the world of marketing however, goal setting should be considered throughout the year, in particular when deciding to embark on a brand new marketing channel or campaign. Unfortunately, we see too many businesses running adverts for their business without any goals for that activity in place; which they are running simply because they know they need to advertise their business and “have always done that”, or because someone came along at the right time and offered them a quick or cheap solution to doing it. However without defining what you want to achieve from the activity, and setting some measurable goals around it, it is difficult to determine whether it is the right move for your business, and to make ongoing improvements. This article will specifically explain how to set and measure Google Adwords goals, and the importance of doing so. [Read more…] about How To Set & Measure Your Google Adwords Goals
It’s a tough market out there. Packing everything you want to say into your Google Adwords Ads can be challenging. Adwords Ad Extensions are here to help! With basic Adwords adverts you are constrained to two headlines of 30 characters and a description of 80. In the grand scheme of things that’s really not much to get your message across. This often leads to reams and reams of ads with soul destroying boring ad copy as marketers desperately attempt to condense their message down as much as possible…..In other words an absolute nightmare.
It’s not all doom and gloom – there is another way and that is through Google Adwords Ad extensions. They’re reasonably well known, but they aren’t used nearly as much as they should. These little gems allow you to increase the description of what both your products and website has to offer to a potential customer. Adwords ad extensions come in a wide variety of shapes and sizes, which makes it pretty easy to find the ones to suit your business. [Read more…] about Google Adwords Ad Extensions – 101
“Can I bid on my competitors brand name?” is one of most common questions we get asked here at Digital Gearbox. There is a deal of controversy surrounding this topic in the world of PPC; indeed, most of it stems from a lot of less seasoned advertisers being under the impression that this form of advertising is illegal. Sneaky it may be, but illegal? Most certainly not. In fact however, it’s a form of advertising that will help new customers discover you when they were initially intending to purchase or enquire elsewhere. [Read more…] about Can I Bid On My Competitors Brand Keywords?
Last month I went to the e-Commerce expo to see where the future of the industry was heading. Below are my three key takeaways on what is currently happening in the market. [Read more…] about 3 Key e-Commerce Trends of 2017 – Takeaways from e-Commerce Expo