In the world of marketing, goal-setting should be considered throughout the year, in particular when deciding to embark on a brand new marketing channel or campaign. Unfortunately, we see too many businesses…
How To Bid On Competitor Brand Terms.
“Can I bid on my competitors brand name?” is one of the most common questions we get asked here at Digital Gearbox. There is a deal of controversy surrounding this topic in…
Google Ads’ Latest Updates: Marketing Livestream 2021
Last week Google held their annual Marketing Livestream, a virtual event where they shared their latest and greatest new advertising features that are set to roll out on Google Ads in the…
Sam’s PPC Playlist.
Whether I’m working from home or in the office, there’s always one magical gift that helps get me through my day and keep me on track… MUSIC. With the power to turn…
How To Navigate Your Google Ads Dashboard Like A Pro!
Google Ads isn’t hard. There’s no such thing as ‘the dark arts’ when it comes to PPC. Not really. The reality, the real home truth when it comes to most things worth…
5 Signs It’s Time To Dump Your Current PPC Agency
Breaking up is never easy, but just like that heartbreaking first romance sometimes it might just be for the best. The same can be said for calling time on your current PPC…
Becky’s Blog: Q1 2021 – A Summary
Every quarter we get together as a team to review how things went in the previous quarter, and to make plans for the quarter ahead. In the pre-covid days we’d normally get…
Google Ads Metrics: A Beginner’s Guide To All The Confusing Terms
The marketing world is filled with jargon. There are an incredible amount of words used that those outside of the industry have no understanding of. This becomes markedly more confusing when a…
Google Display Ads Sizes Cheat Sheet – Infographic
This infographic provides a great look at the different sizes of display ads that Google Ads offers. Display Ads can appear in a variety of shapes and sizes depending on the available…
Display 101: Navigating The Display Network
As we know, Search and Remarketing are usually the talk of the Google Ads world. Anyone with an account knows of these two strategies and how they can really help to bring…
Clubhouse: The Next Go-To Platform For Digital Marketers?
There’s a new social media platform, and it’s gobbling up millions of users worldwide – Its name? Clubhouse. Will this shiny new app become the next Facebook rival? Are advertisers and brands…
Responsive Search Ads — The New Default
Google has announced that responsive search ads (RSAs) are now the default ad type for advertisers on the Google Search Network. This means that when you next create an ad within Google…
