Google Ads isn’t hard. There’s no such thing as ‘the dark arts’ when it comes to PPC. Not really. The reality, the real home truth when it comes to most things worth…
Low Display CTR? Say Hello To Placement Exclusions
Consisting of over 3 million websites and mobile apps, the Google Display Network allows you to push your brand, products, and services in front of your target audience on the web. Due…
The Latest Google Ads’ Experiment Campaign Changes
Now, let’s be honest. People like things simple, especially when it comes to your advertising and marketing. We like things to be streamlined, achievable at the click of one or two buttons. …
Keyword Match Types: A Complete Guide.
For text ads on Google, everything revolves around keywords. Keywords are what link a customer’s search to relevant ads created in Google Ads. If keywords qualify Ads to be shown for searches…
Get Started With Google Ads This Christmas
You want more people to find your products/services in time for Christmas. Say hello to Google Ads. If you’re new to Google Ads, there may be quite a bit to learn… we’re…
How To Measure Your Google Ads Goals This Christmas
In the world of marketing, goal-setting should be considered throughout the year, in particular when approaching holiday seasons, such as Christmas. Unfortunately, we see too many businesses running advertisements for their business…
How to Maximise your Christmas Sales with Google Ads
Christmas has always been one of the (if not the) biggest event in the eCommerce business calendar. The Christmas period provides a great opportunity for Google Ads advertisers to plan a campaign…
How To Bid On Competitor Brand Terms.
“Can I bid on my competitors brand name?” is one of the most common questions we get asked here at Digital Gearbox. There is a deal of controversy surrounding this topic in…
How To Apply The AIDA Model To Google Ads
In the Google Ads world, we sometimes concentrate too much on keywords, bids and ad copy. Sometimes we need to take a step back and think about ‘the customer’, ‘the searcher’ and…
How To Use Remarketing To Recover Abandoned Shopping Carts
Every eCommerce business has one enemy… abandoned shopping carts. An abandoned shopping cart occurs when a user visits your website, finds something of interest, adds it to their virtual basket (or shopping cart)…
What Is PPC? A Simple Explanation Of Pay-Per-Click Advertising.
We’ve all heard the conspiracy theories about Alexa listening to every conversation you have, just so Amazon can advertise more products to you… This really is as extreme as it sounds –…
Google Ads Metrics: A Beginner’s Guide To All The Confusing Terms
The marketing world is filled with jargon. There are an incredible amount of words used that those outside of the industry have no understanding of. This becomes markedly more confusing when a…
