Breaking up is never easy, but just like that heartbreaking first romance sometimes it might just be for the best. The same can be said for calling time on your current PPC…
Becky’s Blog: Q1 2021 – A Summary
Every quarter we get together as a team to review how things went in the previous quarter, and to make plans for the quarter ahead. In the pre-covid days we’d normally get…
Google Ads Metrics: A Beginner’s Guide To All The Confusing Terms
The marketing world is filled with jargon. There are an incredible amount of words used that those outside of the industry have no understanding of. This becomes markedly more confusing when a…
Google Display Ads Sizes Cheat Sheet – Infographic
This infographic provides a great look at the different sizes of display ads that Google Ads offers. Display Ads can appear in a variety of shapes and sizes depending on the available…
Display 101: Navigating The Display Network
As we know, Search and Remarketing are usually the talk of the Google Ads world. Anyone with an account knows of these two strategies and how they can really help to bring…
Clubhouse: The Next Go-To Platform For Digital Marketers?
There’s a new social media platform, and it’s gobbling up millions of users worldwide – Its name? Clubhouse. Will this shiny new app become the next Facebook rival? Are advertisers and brands…
Responsive Search Ads — The New Default
Google has announced that responsive search ads (RSAs) are now the default ad type for advertisers on the Google Search Network. This means that when you next create an ad within Google…
How Google’s Latest Keyword Changes Will Affect Your Ads
Google announced yesterday that they’re changing how keyword match types work (yet again). In particular, the following news set the PPC corners of the internet alight: Google is changing phrase match keywords…
A Simple Guide to Facebook Ads & iOS 14
You may have heard lots of chatter online about the impact of Apple’s iOS 14 on Facebook Ads. Well there’s a lot of confusion out there, so we thought we’d put together…
POV: Becoming a marketing apprentice at the age of 16.
I began this year sitting at a dirty, gum-covered school desk. Pencil in hand, I was frantically jotting down notes for my GCSE exams that were due to take place in the…
Block crappy traffic: how to use negative keywords
Have you ever questioned the quality of traffic generated by your Google Ads? After all, you’re paying for every click, so you need each one to be valuable to you. Judging by…
Active Oxfordshire & Digital Gearbox Team Up!
Digital Gearbox have teamed up with Active Oxfordshire, a charitable organization and member of a wider, national effort dedicated to improving the lives of the UK’s children and vulnerable people through physical…
