Performance Max

Performance Max is a powerful advertising solution designed to maximize campaign performance across multiple Google ad networks.

Built on machine learning and automation, it allows advertisers to streamline their online presence by automatically placing ads on a variety of Google properties, such as Search, Display, YouTube, and Discover. Performance Max leverages Google’s vast data resources to dynamically optimize bids, target audiences, and deliver ads to the most relevant users in real-time.

This comprehensive approach enables advertisers to achieve broader reach, increased visibility, and higher engagement, ultimately driving optimal results across diverse channels within a single, unified campaign.

Performance Max available on:

Our Approach

Unrivalled Expertise
We live and breathe PPC, it’s the only thing we do. Our team consists of experienced PPC experts with a deep understanding of all things pay-per-click. Using industry contacts and know-how we stay ahead of industry trends to ensure your campaigns are always geared for success.

Holistic Approach to Advertising
We don’t just focus on clicks; we focus on performance. Our holistic approach considers the entire customer journey, ensuring your ads are not only seen but also contribute to meaningful interactions and conversions.

Adaptive Targeting Strategies
In a world where audience behaviour constantly evolves, so do our targeting strategies. Our Performance Max campaign management employs adaptive targeting, ensuring your ads reach the right audience segments with precision and relevance.

Multi-Platform Domination
Your audience is diverse, and so are their preferred platforms. We strategically deploy Performance Max Ads across Google’s entire ecosystem of platforms, ensuring you reach your potential customers wherever they are.

Data-Driven Decision Making
Numbers tell a story, and we listen. We’re driven by data, finding stories in the numbers to inform strategic decisions, optimizing campaigns for maximum impact and ensuring optimal return on investment.

Our Process

1. Complete Google Integration

We harness the entire Google suite of platforms to maximize your reach. Our Performance Max campaigns seamlessly integrate across multiple channels, creating a cohesive and impactful brand presence across the entire Google ecosystem.

2. Intelligent Bid Management

Bid optimisation is fine art. Our team of experts implement intelligent bid management strategies, ensuring your budget is allocated efficiently to maximise ad visibility and return on investment.

3. Dynamic Creatives for Maximum Engagement

Stand out in the crowded digital space with dynamic and engaging creatives. We ensure your ads not only catch attention but also drive meaningful engagement with your target audiences.

4. Continuous Performance Analysis and Optimisation

Digital landscapes evolve, and so do we. We continuously analyze performance data, adapting and optimizing your campaigns to stay ahead of an increasingly competative space and deliver sustained success.

💡 Success Stories

The proof, as they say, is in the pudding. Here are some recent examples of how we’ve successfully implemented our approach to Performance Max.

🤝 Why Should You Work With Us?

We Save You Time

PPC management can take a lot of time. Our experts take the burden off your hands, freeing you up for the stuff you actually enjoy doing.

We Improve Performance

PPC performance dwindling? Not sure how to take things to the next level? We have a proven track record of improving paid ad accounts.

We’re Data Driven

We love data - it’s how we excel, so the more data we can collect the better. We will agree KPIs and targets with you, and ensure that we are accurately measuring them.

We Care!

We genuinely want to help you succeed. We seek to build long-term trust-based partnerships that are focused around your successes and personal objectives.

👑 Choose A Premier Partner!

In early 2023 our decade of growing businesses with PPC was officially recognised with Google Premier Partner status, a distinction reserved for only the top 3% best-performing ad agencies in the country.

Being a Premier Partner is good for us, but it’ll be great for your business too!

Benefits of choosing a Premier Partner:

⭐ Product Beta. Gain access to new cutting-edge innovations before anyone else.

⭐ Better Insights. Be privy to the latest information to stay ahead of ever-changing consumer behaviors and industry trends.

⭐ Superior Support. Something not quite right? Premier Partners can cut through the red tape with quicker and more effective Google support.

⭐ Improved offers. New to Google Ads? Premier Partners can offer up to £500 (may vary from region) towards your first campaigns.

✋ You Have Questions? We Have Answers!

Frequently Asked Questions

Performance Max is an advanced PPC strategy that uses automated bidding and machine learning to maximise campaign reach and conversions across various Google properties, including Search, Display, and YouTube, offering a more holistic and automated approach compared to traditional PPC campaigns, which are typically focused on specific platforms or campaign types.

Performance Max campaigns offer extensive targeting options including demographics, interests, and behaviors, utilising machine learning to optimize targeting based on user signals, ensuring optimal reach and relevance for your target audience by dynamically adapting to evolving user preferences and behaviors.

Performance Max aligns with broader marketing goals by maximising reach and conversions across various Google properties, complementing other advertising channels, and ensuring a cohesive strategy through seamless integration with existing campaigns, providing a unified approach to meet overarching marketing objectives.

We track and attribute conversions accurately in through advanced conversion tracking setups, utilizing machine learning algorithms; key performance indicators (KPIs) prioritized for analysis and optimization include conversion rates, return on ad spend (ROAS), click-through rates, and overall campaign reach to ensure the most effective outcomes are achieved.

Performance Max campaigns are available on Google Ads and Bing Ads to reach audiences across Google and Microsoft’s properties.

We optimise bids and budget allocation for Performance Max campaigns through continuous analysis of performance data, leveraging machine learning algorithms to adjust bids dynamically, and strategically allocating budget based on real-time insights, ensuring the best possible return on investment (ROI).

We implement ongoing ad creative testing, leverage dynamic ad formats, and utilize machine learning to adapt creatives based on user interactions, ensuring ad diversity and mitigating audience fatigue in Performance Max campaigns for sustained engagement among your target audiences.

We stay updated on the latest trends and changes in the PPC and Paid Media landscapes through our status as a Google Premier Partner, continuous monitoring of industry publications, participating in relevant forums and conferences, maintaining active memberships in professional networks, and regularly engaging with industry updates from leading advertising platforms. This proactive approach ensures that our strategies remain current, adaptable, and aligned with the latest advancements in the ever-evolving digital advertising landscape.

🏆 Expert PPC Services, Tailored to Your Goals

Search Ads

Be found by potential customers searching for your products or services. With Search Ads we'll position you prominantly on the world's most popular search engines, taking advantage of over 8 billion searches every single day.

Performance Max

Supercharge your presence across Google and Microsoft's vast platform ecosystem with dynamitc campaigns that use sopisticated machine learning to ensure the best possible outcome.


Turn the internet into an extension of your shop window! Using your product feed, reach people searching for your products with Google Shopping or Amazon Ads.


Build brand awareness by getting banner ads in front of new audiences with Display, or reach and reacquire previous website visitors with Remarketing.

Paid Social

Leverage popular social media platforms like Facebook, Instagram, LinkedIn and TikTok to boost your profile, find new customers, or target previous website visitors.


Harness the power of automated technology and algorithmic tools that position you in front of potential customers based on their browsing habits and other crucial indicators.