Having great products isn’t enough; you have to make sure that people can see them. With a text ad it can be hard for a potential customer to know exactly what they’ll see when they click on your ad.
So why not take out the middleman and put your products straight onto the Google search results? Google Shopping lets you do just that.
Expertise Tailored for Success
In the fast-paced world of Shopping, precision is king. Our team of experts brings unrivaled expertise to the table, ensuring your Shopping Ads are finely tuned to resonate with your target customers.
Strategic Product Showcasing
We don’t just showcase your products; we strategically spotlight them. Our approach involves highlighting your offerings to the right audience, at the right time, maximising the potential for high-quality clicks that convert into sales.
Dynamic Merchant Center Management
Your products deserve the spotlight they need to shine. We meticulously manage your Merchant Center, optimising product feeds, and ensuring seamless integration with your Shopping Ads for a smooth shopping experience.
Granular Campaign Targeting
It’s not about reaching everyone; it’s about reaching the right people. Our granular targeting strategies pinpoint your audience based on behavior, demographics, and interests, ensuring your ads land in front of potential customers with intent to purchase.
Transparent ROI Tracking
We believe in results you can actually see. Our transparent reporting provides detailed insights into the performance of your campaigns, empowering you to track ROI, understand customer behavior, and refine strategies for ongoing success.
Your product feed is the heartbeat of your Shopping Ads. We optimise it meticulously, ensuring your products are presented in the most appealing and compelling way to potential customers.
Optimising bids is an art. Our bid management strategies ensure that your budget is allocated efficiently, maximising visibility for high-converting products and categories.
As the Shopping landscape evolves, so do consumer behaviors. We continuously analyse performance data, tweaking our strategies to adapt to market trends and ensure your Shopping Ads remain at the forefront of your industry.
The proof, as they say, is in the pudding. Here are some recent examples of how we’ve successfully implemented our approach to Shopping Ads.
PPC management can take a lot of time. Our experts take the burden off your hands, freeing you up for the stuff you actually enjoy doing.
PPC performance dwindling? Not sure how to take things to the next level? We have a proven track record of improving paid ad accounts.
We love data - it’s how we excel, so the more data we can collect the better. We will agree KPIs and targets with you, and ensure that we are accurately measuring them.
We genuinely want to help you succeed. We seek to build long-term trust-based partnerships that are focused around your successes and personal objectives.
In early 2023 our decade of growing businesses with PPC was officially recognised with Google Premier Partner status, a distinction reserved for only the top 3% best-performing ad agencies in the country.
Being a Premier Partner is good for us, but it’ll be great for your business too!
Benefits of choosing a Premier Partner:
⭐ Product Beta. Gain access to new cutting-edge innovations before anyone else.
⭐ Better Insights. Be privy to the latest information to stay ahead of ever-changing consumer behaviors and industry trends.
⭐ Superior Support. Something not quite right? Premier Partners can cut through the red tape with quicker and more effective Google support.
⭐ Improved offers. New to Google Ads? Premier Partners can offer up to £500 (may vary from region) towards your first campaigns.
Shopping ads are visual advertisements that showcase products with images, prices, and business names directly in search engine results, contrasting with traditional text-based ads by providing a more engaging and visually informative experience for users searching for products online.
We use major platforms such as Google Ads and Microsoft Advertising to run Shopping ads, ensuring comprehensive visibility and effective targeting for your e-commerce products.
We optimise product feeds by ensuring accurate and detailed information, incorporating relevant keywords, maintaining up-to-date inventory data, and structuring product attributes effectively, ensuring that your Shopping ads are well-optimised for maximum visibility and performance.
We implement meticulous tracking mechanisms, including conversion tracking pixels, coupled with attribution modeling techniques, to ensure accurate measurement of conversions for Shopping ads, allowing for precise analysis of campaign performance and informed optimisation strategies.
We measure the success of Shopping ad campaigns by analysing key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, return on ad spend (ROAS), and revenue generated, prioritising these metrics for continuous analysis and optimisation to ensure the campaigns align with your business goals and deliver the best possible results.
While we recommend a minimum starting budget of £2k per month we have experienced success creating smaller scale, locally focused campaigns for smaller businesses and startups. If this is something you would like to explore please feel free to get in touch.
Our services are perfect for eCommerce brands looking to generate sales, as well as B2B enterprises focusing on lead generation.
Shopping ads can benefit your e-commerce business by providing a visually rich and directly product-focused experience in search results, increasing visibility, enhancing user engagement, and potentially driving higher-quality traffic, leading to improved conversion rates and ROI compared to other advertising formats.
Targeting options for Shopping ads include audience segmentation based on demographics, interests, and online behavior, as well as location targeting, ensuring relevance by precisely reaching your desired audience with products tailored to their preferences and needs.
Dynamic remarketing involves displaying personalised ads to users based on their past interactions with your website and/or products, and it can significantly impact conversion rates by presenting users with personalised content, reminding them of specific products of interest, and encouraging them to transact, resulting in increased likelihood of conversions.
We meticulously handle product data quality by regularly auditing and updating product feeds, ensuring accurate information, proper categorisation, and optimised attributes, enhancing the effectiveness of Shopping ads and providing potential customers with reliable and relevant details about your products.
We employ a dynamic approach that includes continuous monitoring of market trends, adjusting bidding strategies based on seasonality and demand fluctuations, optimising product feeds to align with current trends, and implementing targeted promotions and ad extensions to stay competitive in the marketplace.
Quite possibly! We work exclusively on English-language campaigns with clients around the globe.
If you’re ready to get started, awesome! We’ll begin with an in-depth “kick-off” meeting to determine you goals. Once this is done we’ll pair you with a dedicated account manager and create a campaign plan.
While you won’t be tied into any contract we do request at least 3 months to manage campaigns.
Be found by potential customers searching for your products or services. With Search Ads we'll position you prominantly on the world's most popular search engines, taking advantage of over 8 billion searches every single day.
Supercharge your presence across Google and Microsoft's vast platform ecosystem with dynamitc campaigns that use sopisticated machine learning to ensure the best possible outcome.
Turn the internet into an extension of your shop window! Using your product feed, reach people searching for your products with Google Shopping or Amazon Ads.
Build brand awareness by getting banner ads in front of new audiences with Display, or reach and reacquire previous website visitors with Remarketing.
Leverage popular social media platforms like Facebook, Instagram, LinkedIn and TikTok to boost your profile, find new customers, or target previous website visitors.
Harness the power of automated technology and algorithmic tools that position you in front of potential customers based on their browsing habits and other crucial indicators.
