Charities across the world are more often than not, reliant on public support to keep running. They need donations, fundraisers, and the kindness of volunteers to ensure that their operations remain afloat.…

Charities across the world are more often than not, reliant on public support to keep running. They need donations, fundraisers, and the kindness of volunteers to ensure that their operations remain afloat.…
Wouldn’t it be quality to score a 10/10 Quality Score on all keywords throughout your Google Ads account? We certainly think so; it’s a diagnostic tool that gives you an insight into…
It’s no secret Google is pushing advertisers towards greater and greater automation. From the sunsetting of expanded text ads, to the simplification of keywords, to the launch of Performance Max campaigns, Google…
Google introduced Discovery Campaigns as a brand new campaign type last year as a new way to help people discover and engage with brands as they scroll through their favourite content. As…
Facebook Ads has become a global leader of online advertising in recent years. Making up around 97% of Meta’s (Facebook’s parent company) global revenue, the platform has received numerous upgrades over the…
So, you’ve just got started on Google ads. All your ads have been created and are sitting in front of you. Now you’re wondering, what next? Ad extensions! They are a simple…
The internet is a competitive space. And that’s an understatement. There are currently over 200 million live websites across the world, all of which are fighting over 5.6 billion searches per day…
1997 Garry Kasparov loses a game of chess to a computer. He’s the first world champion to get beaten by a machine. You think he’d hold a grudge. Instead, Kasparov wants to…
Next month will mark my sixth month here at Digital Gearbox. In that time, I’ve had the chance to get into several PPC platforms. I’ve been shown Google Ads, Microsoft Ads, Facebook…
Google Ads Campaign Types; What campaigns are available, what do they do, what are their benefits, and why should I use them? These are some of the questions we’ll be answering in…
“Can I bid on my competitor’s brand name?” is one of the most common questions we get asked here at Digital Gearbox. There is a deal of controversy surrounding this topic in…
When setting up a campaign on Facebook Ads, you may have been surprised by a campaign option in the form of Advantage+ campaigns. Facebook claim this new campaign creation type is designed…