Charities across the world are more often than not, reliant on public support to keep running. They need donations, fundraisers, and the kindness of volunteers to ensure that their operations remain afloat.…
How To Achieve a 10/10 Quality Score In Google Ads
Wouldn’t it be quality to score a 10/10 Quality Score on all keywords throughout your Google Ads account? We certainly think so; it’s a diagnostic tool that gives you an insight into…
Is Google Removing Manual Bidding?
It’s no secret Google is pushing advertisers towards greater and greater automation. From the sunsetting of expanded text ads, to the simplification of keywords, to the launch of Performance Max campaigns, Google…
Revolutionise Your Remarketing with Discovery Campaigns
Google introduced Discovery Campaigns as a brand new campaign type last year as a new way to help people discover and engage with brands as they scroll through their favourite content. As…
Every Facebook ad type in 2022, explained.
Facebook Ads has become a global leader of online advertising in recent years. Making up around 97% of Meta’s (Facebook’s parent company) global revenue, the platform has received numerous upgrades over the…
A Complete Guide To Google Ad Extensions
So, you’ve just got started on Google ads. All your ads have been created and are sitting in front of you. Now you’re wondering, what next? Ad extensions! They are a simple…
PPC vs SEO: What’s the difference? [Updated 2022 Guide]
The internet is a competitive space. And that’s an understatement. There are currently over 200 million live websites across the world, all of which are fighting over 5.6 billion searches per day…
The Ultimate Guide to Google’s Automated Bidding in 2022!
1997 Garry Kasparov loses a game of chess to a computer. He’s the first world champion to get beaten by a machine. You think he’d hold a grudge. Instead, Kasparov wants to…
6 Reasons To Run PPC Marketing
Next month will mark my sixth month here at Digital Gearbox. In that time, I’ve had the chance to get into several PPC platforms. I’ve been shown Google Ads, Microsoft Ads, Facebook…
8 Google Ads Campaign Types & Their Uses – A Quick Guide
Google Ads Campaign Types; What campaigns are available, what do they do, what are their benefits, and why should I use them? These are some of the questions we’ll be answering in…
How To Bid On Competitor Brand Terms.
“Can I bid on my competitor’s brand name?” is one of the most common questions we get asked here at Digital Gearbox. There is a deal of controversy surrounding this topic in…
What are Facebook Advantage+ Campaigns?
When setting up a campaign on Facebook Ads, you may have been surprised by a campaign option in the form of Advantage+ campaigns. Facebook claim this new campaign creation type is designed…
