Google introduced Discovery Campaigns as a brand new campaign type last year as a new way to help people discover and engage with brands as they scroll through their favourite content. As…
Every Facebook ad type in 2022, explained.
Facebook Ads has become a global leader of online advertising in recent years. Making up around 97% of Meta’s (Facebook’s parent company) global revenue, the platform has received numerous upgrades over the…
A Complete Guide To Google Ad Extensions
So, you’ve just got started on Google ads. All your ads have been created and are sitting in front of you. Now you’re wondering, what next? Ad extensions! They are a simple…
PPC vs SEO: What’s the difference? [Updated 2022 Guide]
The internet is a competitive space. And that’s an understatement. There are currently over 200 million live websites across the world, all of which are fighting over 5.6 billion searches per day…
The Ultimate Guide to Google’s Automated Bidding in 2022!
1997 Garry Kasparov loses a game of chess to a computer. He’s the first world champion to get beaten by a machine. You think he’d hold a grudge. Instead, Kasparov wants to…
6 Reasons To Run PPC Marketing
Next month will mark my sixth month here at Digital Gearbox. In that time, I’ve had the chance to get into several PPC platforms. I’ve been shown Google Ads, Microsoft Ads, Facebook…
8 Google Ads Campaign Types & Their Uses – A Quick Guide
Google Ads Campaign Types; What campaigns are available, what do they do, what are their benefits, and why should I use them? These are some of the questions we’ll be answering in…
How To Bid On Competitor Brand Terms.
“Can I bid on my competitor’s brand name?” is one of the most common questions we get asked here at Digital Gearbox. There is a deal of controversy surrounding this topic in…
What are Facebook Advantage+ Campaigns?
When setting up a campaign on Facebook Ads, you may have been surprised by a campaign option in the form of Advantage+ campaigns. Facebook claim this new campaign creation type is designed…
Getting Started With LinkedIn Ads – The Guide For Beginners
LinkedIn Ads, the underdog of the PPC marketing landscape. Most people don’t even think about LinkedIn when it comes to advertising online. Yet, it has a huge potential to boost your business’…
The Ultimate Guide to Google Ad Extensions in 2022
It’s no secret that the online advertising landscape is incredibly competitive, with Statista predicting that global digital advertising spending will amount to roughly US$646 billion by 2024. To distinguish themselves from the…
Search vs Cookie Based Experiment Campaigns: What’s The Difference?
You’ve decided to go ahead with an A/B test and launch an experiment campaign on Google Ads. After following Google’s latest experiment campaign changes, you’ll almost be ready to launch your experiment,…
